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The biggest watchmaker in the world Swatch are looking into aquiring watch component makers in order to help them reach their sales targets of over 10 billion Swiss francs within the next 4 years. Swatch Group, based in Switzerland and the makers of brands like Omega and Breguet could spend up to 300 million Swiss francs to increase production and another 150 million Swiss francs to improve distribution said Swatch Chief Executive Office Nick Hayek and he added that the company can easily finance this growth with its huge cash reserves. By the end of the year 2010, Swatch Groups cash reserves had increased to over 1.83 billion Swiss francs on the back of a 42% rise in profits for the same year. These figures were higher than estimated and were mainly due to increased sales across Asia and because of demand for luxury watches in places like Hong Kong and China and the Middle East. This comes as the Swiss franc rose substantially against the Euro and the US Dollar in 2010 which squeezed profit margins on exports and despite many industry analysts expecting Swiss watch companies to raise their prices this year Swatch Group said that the outlook for 2011 was 'positive despite the unfavorable currency constellation at present'

Breguet always makes a point of opening its Boutiques in the world's most prestigious venues. In China as elsewhere, a brand like Breguet owes it to its customers to welcome them in a truly exceptional locale. What is more, considering the company's policy of supporting the arts and culture, it was only natural for Breguet to take part in the saga of the Swatch Art Peace Hotel. The Swatch Group has been actively involved in the restoration of the historic building located at number 19 on the Bund, at the corner of Nanjing Road, in Shanghai. The reconstruction and renovation work spread over 11,300 square metres, are now winding down. Inauguration of the business premises is scheduled for May 2010.Covering 240 square metres, the new Breguet boutique's contemporary design draws its inspiration from the period timepieces on display at the Breguet Museum in Paris.With its numerous artistic elements,the overall mood of the boutique perfectly match the building's atmosphere.Breguet is now in a position to cater to all its Shanghai-based customers, increasingly numerous and demanding, with a boutique worthy of the masterpieces inside.