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Swatch introduces Microsoft SPOT (msndirect) wristwatch Paparazzi.The Swatch smart watch comes in four multicolored styles. The Paparazzi offers wearers exclusive entertainment information and the opportunity to meet celebrities. In addition, Paparazzi owners can access the MSN Direct service to receive personalized information, including news, sports, weather, horoscopes, stock quotes and more.Swatch Paparazzi is the first Swatch Smart Watch offering automatic content out of the box. The following content is available to every Swatch Paparazzi buyer upon purchase: Swatch City, which offers entertainment news and national news headlines; local weather high and low temperatures; major stock indexes; Swatch Meet; and Swatch News, which relates brand happenings.The Swatch Paparazzi is waterproof and comes with a lithium-ion rechargeable battery and a two-year warranty. Swatch Paparazzi retails for $150 at all 40 Swatch stores and is available online at Swatch.com. See also MSNDirect.Meet a Celeb Feature:Swatch Paparazzi offers consumers the chance to meet a celebrity from the worlds of business, sports, music and film. The Swatch Meet sweepstakes unfolds over the next six months and is available to buyers and nonbuyers of the Swatch Paparazzi alike. The first celebrity meetings featured in the Swatch Meet sweepstakes include a tour of the Consumer Electronics Show (CES) in January 2005 with Microsoft Chairman and Chief Software Architect Bill Gates; a training session with Olympic Gold Medalist Carl Lewis; and a visit to the set of "The OC" with star Mischa Barton.

TweetEmail One watch brand that needs no introduction on Watch Report is Swatch. Their PR just contacted us to let us know that their new lineup for Fall/Winter is online at their store. Pictured at right is a chronograph that caught my eye as a nice design.As always, Swatches are very inexpensive and most often quartz movements and mineral or plastic crystals. The new line has over 100 watches; there's probably something there to catch your eye, and for $100 to $175 or so, why not? Not every watch needs to be an heirloom, after all.We're typically focused on men's watches, but of course there's quite a few women's models here as well. There's a lot to like about inexpensive, well-made watches that keep time well, are durable, and have an enormous style palette available. Swatch has both avant-garde as well as traditional designs, which is something unique to the brand. By Paul Hubbard