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Swatch has revealed a new range of timepieces which come with a unique strap design, fashion watch enthusiasts may be interested to hear.Entitled the Lady Collection, the products are styled with a long, slim silicone bracelet, which is designed to wrap around a wearer's wrist twice, Professional Jeweller reported.This feature allows the watches to stand out on the market, though the choice of colour tones also catches the eye.Consumers get the option of ten tones to choose from, these being green, yellow, pale crimson, white, beige, light blue, light pink, purple, azure and peach.These "bright summer shades" are applied to all parts of the timepiece for fashionistas to admire, including on its buckle, strap and plastic case.Recently, male watch fans were treated to the Swatch Gents Originals range, which also offer a wealth of stylish tones to choose from, with petrol blue and midnight black just to name a couple.

The 1980s were the heyday of Swatch, Switzerland's most famous watch producer.However, Swatch watches are *** a huge comeback as the company is embracing past legacies by re-releasing its exclusive range of timepieces with its CreArt Collection, which secures a place in fashion similar to the "Diane Von Furstenberg wrap dress and the Ralph Lauren polo", Kristen Bex of the Examiner stated.She said of the style in the 1980s: "Swatch watches were no longer a functional form to keep time instead they were a unique must have fashion statement worn many times two to three at a time."The designs, including those from New York's Billy the Artist, French rapper Grems, Swiss cartoonist Ted Scapa and designer Matthew Langille, will be re-released for those wanting to own a Swatch watch with true retro chic.Last month, Swatch was named the most trusted and respected brand by Swiss citizens in a national poll.