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Watch manufacturer Swatch teamed up with Grandlife to stage an unusual interactive promotional event at the Tribeca Grand Hotel in New York on Friday 11th February, with Swatch using the social micro blogging website Twitter to promote the event. A dress which was made completely from Swatch pastel coloured watches was paraded in front of the event audience by a model who was named as 'Swatch Girl', in total the watch dress consisted of 107 blue, purple and white Swatch watches from the new pastel coloured collection. Anyone who had attended the event was given the chance of getting their hands on one of these pastel Swatch watches simply by sending a tweet to the Swatch Twitter page @swatchus and the unique twist was that the watch would then be removed from the model as tweets came in. The watch dress itself had taken around 2 hours to fit to the model and the event started at midnight. Tweets started coming in faster than anticipated and by 1.30 am all the watches were gone, although many male event goers were left disappointed as the model was wearing another dress underneath. All in all the event was a great success for Swatch and a fantastic promotional idea, and according to Mashable Swatch estimated that around 400,000 people had found out about the event just through Twitter alone.

Dorna Sports has announced that it will continue its longpartnership with Tissot as the official time keeper of the Moto GPracing series. Tissot which is a subsidiary of Switzerland basedSwatch Group is excited to continue to offer time keeping expertise tothe Moto GP races. With Tissot on the team when races come down tomilli second diferences it wont really matter as Tissot will get itright. 'At Tissot, we strive to produce top quality products for our clientsall over the world. Moto GP is the pinnacle of motorcycle racing and,hence, is a perfect match for our brand. We look forward to ourcontinued work together in the future.' said Francois Thiebaud thePresident of Tissot. Dorna Sports Chief Executive Officer Carmelo Ezpeleta said, 'At DornaSports, we are extremely proud of Moto GPs long and productiverelationship with Tissot. Their long-standing involvement with theworlds premier motorcycling championship showcases their dedicationto precision and innovation, whilst also allowing the sport, theathletes and the fans to benefit from their years of top level sportstimekeeping expertise.' Tissot also offers its expertise as the official time keeper of othermajor sporting leagues as well including the World Championships ofBasketball (FIBA), Cycling (UCI), Ice Hockey (IIHF) and Fencing (FIE)and much more prominently both the summer and winter Olympic games forthe past several decades as well as many other unmentioned sportingevents, leagues and even major events.