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Swatch introduces Microsoft SPOT (msndirect) wristwatch Paparazzi.The Swatch smart watch comes in four multicolored styles. The Paparazzi offers wearers exclusive entertainment information and the opportunity to meet celebrities. In addition, Paparazzi owners can access the MSN Direct service to receive personalized information, including news, sports, weather, horoscopes, stock quotes and more.Swatch Paparazzi is the first Swatch Smart Watch offering automatic content out of the box. The following content is available to every Swatch Paparazzi buyer upon purchase: Swatch City, which offers entertainment news and national news headlines; local weather high and low temperatures; major stock indexes; Swatch Meet; and Swatch News, which relates brand happenings.The Swatch Paparazzi is waterproof and comes with a lithium-ion rechargeable battery and a two-year warranty. Swatch Paparazzi retails for $150 at all 40 Swatch stores and is available online at Swatch.com. See also MSNDirect.Meet a Celeb Feature:Swatch Paparazzi offers consumers the chance to meet a celebrity from the worlds of business, sports, music and film. The Swatch Meet sweepstakes unfolds over the next six months and is available to buyers and nonbuyers of the Swatch Paparazzi alike. The first celebrity meetings featured in the Swatch Meet sweepstakes include a tour of the Consumer Electronics Show (CES) in January 2005 with Microsoft Chairman and Chief Software Architect Bill Gates; a training session with Olympic Gold Medalist Carl Lewis; and a visit to the set of "The OC" with star Mischa Barton.

Breguet always makes a point of opening its Boutiques in the world's most prestigious venues. In China as elsewhere, a brand like Breguet owes it to its customers to welcome them in a truly exceptional locale. What is more, considering the company's policy of supporting the arts and culture, it was only natural for Breguet to take part in the saga of the Swatch Art Peace Hotel. The Swatch Group has been actively involved in the restoration of the historic building located at number 19 on the Bund, at the corner of Nanjing Road, in Shanghai. The reconstruction and renovation work spread over 11,300 square metres, are now winding down. Inauguration of the business premises is scheduled for May 2010.Covering 240 square metres, the new Breguet boutique's contemporary design draws its inspiration from the period timepieces on display at the Breguet Museum in Paris.With its numerous artistic elements,the overall mood of the boutique perfectly match the building's atmosphere.Breguet is now in a position to cater to all its Shanghai-based customers, increasingly numerous and demanding, with a boutique worthy of the masterpieces inside.