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Swatch introduces Microsoft SPOT (msndirect) wristwatch Paparazzi.The Swatch smart watch comes in four multicolored styles. The Paparazzi offers wearers exclusive entertainment information and the opportunity to meet celebrities. In addition, Paparazzi owners can access the MSN Direct service to receive personalized information, including news, sports, weather, horoscopes, stock quotes and more.Swatch Paparazzi is the first Swatch Smart Watch offering automatic content out of the box. The following content is available to every Swatch Paparazzi buyer upon purchase: Swatch City, which offers entertainment news and national news headlines; local weather high and low temperatures; major stock indexes; Swatch Meet; and Swatch News, which relates brand happenings.The Swatch Paparazzi is waterproof and comes with a lithium-ion rechargeable battery and a two-year warranty. Swatch Paparazzi retails for $150 at all 40 Swatch stores and is available online at Swatch.com. See also MSNDirect.Meet a Celeb Feature:Swatch Paparazzi offers consumers the chance to meet a celebrity from the worlds of business, sports, music and film. The Swatch Meet sweepstakes unfolds over the next six months and is available to buyers and nonbuyers of the Swatch Paparazzi alike. The first celebrity meetings featured in the Swatch Meet sweepstakes include a tour of the Consumer Electronics Show (CES) in January 2005 with Microsoft Chairman and Chief Software Architect Bill Gates; a training session with Olympic Gold Medalist Carl Lewis; and a visit to the set of "The OC" with star Mischa Barton.

Last years upturn in consumer demand for watches saw Swatch Group recover from the previous dip in sales in 2009. Swatch who manufacture 19 different brand name watches such as Omega, Breguet, Tissot and of course their flagship brand Swatch Watches reported that sales had risen in the year 2010 by around 19 percent to $6.44 billion Swiss Francs. ($6.7 billion USD) In a statement issued by Swatch they say 'The extraordinary strength of our brand portfolio was again reflected in an excellent performance by the Watch segment in practically all markets and price segments, with an increase at constant exchange rates of +28.1%.' Sales in 2010 were even 13% higher than sales from their record year 2008. The increase in sales is partly because of rising demand for watches in places such as Asia and the middle east. Swatch also had good news concerning the forthcoming year reporting that sales in January were in double digit growth and the statement released on the Swatch website continued 'The Swatch Group will further generate dynamic and organic sales growth in 2011 and continue investment in its distribution and the expansion of its production capacities.'