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Swatch is launching on October 15th the new Swatch Chrono Automatic Collection. The Swatch Chrono Automatic Collection comprises five models offering rugged design and precision timing. Swatch has wrapped the Swatch look and feel around a new self-winding movement bringing chrono automatic performance to Swatch customers. Swatch uses an ETA Caliber C01.211, a fifteen-jewel, 3Hz movement with a 46 hour power reserve - not too shabby.The movement of the new Chrono Automatic is Swiss made and the new Swatch Chronos also show the date and are water-resistant to 30m.The Swatch Chrono Automatic Blunge (SVGK400G) you see in the photo has a price of $380. Models with a plastic strap sell for $370.This is of course an aggressive pricing for an automatic chronograph watch. The 5 available Swatch Chrono Automatic watches are: Simply Pure (SVGK402), Sign In The Sky (SVGK403), Blunge (SVGK400G), Silver Class (SVGK401G) and Right Track (SVGB400).See the Swatch site or shop for Swatch watches on Amazon.com.

Swatch Group expects robust demand to drive increased profits in 2010 after reporting strong results for December 2009 and through the first few weeks of the new year. Mid-range brands such as Tissot, Longines, and Rado have performed strongly even while some of the Swatch Group's luxury brands, such as Blancpain and Breguet, remain weak. Omega's high-profile role as the official timekeeper of the Vancouver Winter Olympics is also seen as boosting sales. The world's largest watchmaker is considered a barometer for the state of the industry, so this positive outlook is fueling hopes the sector isemerging from its sharpest drop in decline in some twenty years.Related PostsSwiss Watch Demand Drops in SeptemberSwiss Watch Industry Takes Beating in MaySwiss Watchmakers Hit the SkidsSwatch Numbers Worst in a DecadeSwiss Watch Industry in Crisis?Financial Crisis' Lastest Victim: Swiss Watch Exports, SalesSwiss Watch Exports Fall Sharply in Q1 2009