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Watches that are hip and well built are usually the domain of expensive designer or Swiss watch manufacturers. Not so with one iconic brand. If you're looking for a Swiss made watch that's a little bit different, compliments your personality, and that is affordable, take a look at Swatch watches. You can pick one up at Swiss Watch Boutique starting at $40. Buy a Swatch watch today.

Swatch Group expects robust demand to drive increased profits in 2010 after reporting strong results for December 2009 and through the first few weeks of the new year. Mid-range brands such as Tissot, Longines, and Rado have performed strongly even while some of the Swatch Group's luxury brands, such as Blancpain and Breguet, remain weak. Omega's high-profile role as the official timekeeper of the Vancouver Winter Olympics is also seen as boosting sales. The world's largest watchmaker is considered a barometer for the state of the industry, so this positive outlook is fueling hopes the sector isemerging from its sharpest drop in decline in some twenty years.Related PostsSwiss Watch Demand Drops in SeptemberSwiss Watch Industry Takes Beating in MaySwiss Watchmakers Hit the SkidsSwatch Numbers Worst in a DecadeSwiss Watch Industry in Crisis?Financial Crisis' Lastest Victim: Swiss Watch Exports, SalesSwiss Watch Exports Fall Sharply in Q1 2009