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Swatch has revealed a new range of timepieces which come with a unique strap design, fashion watch enthusiasts may be interested to hear.Entitled the Lady Collection, the products are styled with a long, slim silicone bracelet, which is designed to wrap around a wearer's wrist twice, Professional Jeweller reported.This feature allows the watches to stand out on the market, though the choice of colour tones also catches the eye.Consumers get the option of ten tones to choose from, these being green, yellow, pale crimson, white, beige, light blue, light pink, purple, azure and peach.These "bright summer shades" are applied to all parts of the timepiece for fashionistas to admire, including on its buckle, strap and plastic case.Recently, male watch fans were treated to the Swatch Gents Originals range, which also offer a wealth of stylish tones to choose from, with petrol blue and midnight black just to name a couple.

Swatch watches founder Nicolas Hayek has continued to receive plaudits following his recent death.According to the Telegraph, Mr Hayek was a self-made man who made his billions after starting out with nothing.He was described as a "master of marketing" who possessed the "innate genius" of a showman and entrepreneur.The news*** commended him for coming up with a product that combined reliability, affordability and disposability."Fashion-conscious consumers could afford several Swatches, choosing which one to wear according to mood or occasion," it commented.Indeed, the Telegraph noted that Mr Hayek himself would frequently be seen wearing as many as four Swatch watches at the same time.The news*** added that about 300 new timepieces are rolled out by the company every year, many of which are phased out after only a few months.As a result, the deleted Swatch watches can become cult items that are highly collectable.Swatch itself has also commended Mr Hayek following his death earlier this week at the age of 82, hailing him for his "enormous contribution" to the Swiss wrist watch industry.