auckland retail swatch watches

Watch manufacturer Swatch teamed up with Grandlife to stage an unusual interactive promotional event at the Tribeca Grand Hotel in New York on Friday 11th February, with Swatch using the social micro blogging website Twitter to promote the event. A dress which was made completely from Swatch pastel coloured watches was paraded in front of the event audience by a model who was named as 'Swatch Girl', in total the watch dress consisted of 107 blue, purple and white Swatch watches from the new pastel coloured collection. Anyone who had attended the event was given the chance of getting their hands on one of these pastel Swatch watches simply by sending a tweet to the Swatch Twitter page @swatchus and the unique twist was that the watch would then be removed from the model as tweets came in. The watch dress itself had taken around 2 hours to fit to the model and the event started at midnight. Tweets started coming in faster than anticipated and by 1.30 am all the watches were gone, although many male event goers were left disappointed as the model was wearing another dress underneath. All in all the event was a great success for Swatch and a fantastic promotional idea, and according to Mashable Swatch estimated that around 400,000 people had found out about the event just through Twitter alone.

TweetEmail One watch brand that needs no introduction on Watch Report is Swatch. Their PR just contacted us to let us know that their new lineup for Fall/Winter is online at their store. Pictured at right is a chronograph that caught my eye as a nice design.As always, Swatches are very inexpensive and most often quartz movements and mineral or plastic crystals. The new line has over 100 watches; there's probably something there to catch your eye, and for $100 to $175 or so, why not? Not every watch needs to be an heirloom, after all.We're typically focused on men's watches, but of course there's quite a few women's models here as well. There's a lot to like about inexpensive, well-made watches that keep time well, are durable, and have an enormous style palette available. Swatch has both avant-garde as well as traditional designs, which is something unique to the brand. By Paul Hubbard