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On the back of each Moon Invader watch, a silver disc evokes a miniature moon featuring a moonscape-textured surface. A few grams of moon dust have been injected into the silver, accordingly named Moon Silver, from which this disc was cut out. FUSION The moon dust (a certified sample) is amalgamated with the precious metal in a crucible. This amalgam requires perfect mastery of silver fusion, at a temperature of exactly 961�� celsius the operation was successfully conducted at Cendres & M��taux, a company based in Biel, Switzerland and specialising in the treatment of metals for high-end watchmaking. BLANKING The Mon Silver is then poured into ingots that are laminated to the thickness required to be blanked into rough discs ready to be stamped. The Moon Silver used by Romain Jerome is in itself an extremely special "technological" silver that acquires a beautiful patina through contact with the wrist rather than merely becoming oxidised like ordinary silver. FINISHING The rough silver discs are then repeatedly struck with a dedicated tool in successive stamping operations interspersed with annealing operations on the matter, before being entrusted to the master-engraver who creates perfect finish for the Romain Jerome Moon Silver disc. Manuel Emch (RJ) pouring moon dust into the crucible where the silver is in fusion. Manuel Emch (left) and M. Manuel Piquerez (right), Swiss Notary with the first "Moon Silver" ingot made by Cendres + M��taux, a metal as yet unknown among precious metal casters and refiners.

Geneva—Corum hlike that which signed a partnership agreement with the Fondation de la Haute Horlogerie (FHH) “to create long-term value,” according to the hedonism watch brand. Corum’s endeavour is to reposition the brand in the luxury segment and restore its historical legitimacy. To that end, the company is refocusing its Admiral’s Cup, Golden Bridge and Romulus collections with a balance in the middle of creativity and property that achieves international coherence of the product’s brand image, as well as creating a contemporary strategy for its movements. “We intend to propose movements specially developed for each of the four pillars upon which our product offering is now based,” Corum’s General Manager Antonio Calce said in a media release. “Each pillar will have a supplier whose profile corresponds to the exact complexion of the particular collection.” To coincide with this new strategy, Corum is along with rebuilding its distribution labyrinth by reducing the points of sale globally, appointing regional managers and strengthening its relationships with distributors. Corum recently exhibited its Admiral’s Cup Challenge 44 chronograph from the new Admiral’s Cup collection, which has already been designed with this consistent approach in mind, from Dec. 7-9 in Paris. The occasion was the first edition of “Belles Montres” at the Salon International de l’Horlogerie de celebrity in the Carrousel du Louvre, and the first time the FHH introduced its mission and activities in Paris through an performance titled “The Chronograph, an Expression of Our contemporary Times.”