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From the same company that brought us a men’s watch made out of salvaged steel from the Titanic and another with real live moon dust comes perhaps the most timely horological release ever. The Eyjafjallajokull-DNA from Romain Jerome is a luxury timepiece that features actual ash and rock from that unpronounceable Icelandic troublemaker. Do we really need a men’s watch celebrating 10 days of disrupted ai***re, missed connections and botched travel plans? Clearly we do not, but you know what? We have to give it up to Romain Jerome for *** something so unique in such a short period of time. Has the ash even cooled yet? 98 Uniqueness Like the other Romain Jerome watches in the DNA collection, the Eyjafjallajokull is designed for the wearer who is looking for a wrist-bound conversation starter. We can all but guarantee this is the only timepiece on the planet to be made of Icelandic volcano ash. The dial is crafted to look like a molten volcano about to erupt, and Romain Jerome has done a tremendous job with that. The manufacturer claims this will be a unique piece, meaning there will be one in the world. Essentially, this watch was created to generate buzz around the brand, and at that it has certainly succeeded. The conception, a celebration of a natural occurrence that brought the airline industry and tourism in general to its knees, is as obscure as it comes in the world of watches. There is nothing like the Romain Jerome Eyjafjallajokull-DNA anywhere else in the world. Unless, of course, you count Romain Jerome Dark Side Of The Moon watch, in which case there are many watches like it, just using different dust. Read more 27 Durability Like all Romaine Jerome watches, the Eyjafjallajokull-DNA will benefit from world-class construction and a high-grade Swiss-made movement. However, what works for Romain Jerome in terms of hype works against it when it comes to longevity. Sure, this watch is funny and kitschy now, worthy of a blog post or two, but in 10 years who is even going to remember this third-rate natural disaster occurred? No one was injured, no buildings destroyed -- all it did was disrupt a few flights, forcing people to simply extend their vacations. It doesn’t sound too bad to us, really. The Romain Jerome Eyjafjallajokull-DNA is a collectible now and a novelty act in the future.

Romain Jerome pleases its fans with its new originally-designed Steampunk watch. The timepiece will be available in a limited number of 2,012 pieces. The steel case of the Steampunk watch measures 50mm in diameter. The oxidized metal bezel secured by big claws contrasts nicely with the polished case and claws. The timepiece is 30-meter water-resistant.The "X" motif of the claws is echoed by screws on the dial. The screws are actually meant to make one think of steam engine pistons. The oversized Roman numerals at 12 and 6 o�clock demonstrate a scratched-up texture. The skeleton hour and minute hands have been inspired by the Titanic's anchor. The dial also catches the glance by the subsidiary seconds dial at 9 o�clock with a cool ship-propeller-like hand. The heart of the new Romain Jerome watch is a Swiss mechanical self-winding movement. Operating at a frequency of 28,800 vibrations per hour, the 23-jewel movement offers 42 hours of power reserve.The new Romain Jerome Steampunk watch is secured to the wrist on a rubber strap fitted with a steel folding clasp.The timepiece price is 12,500 Swiss Francs.