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From the same company that brought us a men’s watch made out of salvaged steel from the Titanic and another with real live moon dust comes perhaps the most timely horological release ever. The Eyjafjallajokull-DNA from Romain Jerome is a luxury timepiece that features actual ash and rock from that unpronounceable Icelandic troublemaker. Do we really need a men’s watch celebrating 10 days of disrupted ai***re, missed connections and botched travel plans? Clearly we do not, but you know what? We have to give it up to Romain Jerome for *** something so unique in such a short period of time. Has the ash even cooled yet? 98 Uniqueness Like the other Romain Jerome watches in the DNA collection, the Eyjafjallajokull is designed for the wearer who is looking for a wrist-bound conversation starter. We can all but guarantee this is the only timepiece on the planet to be made of Icelandic volcano ash. The dial is crafted to look like a molten volcano about to erupt, and Romain Jerome has done a tremendous job with that. The manufacturer claims this will be a unique piece, meaning there will be one in the world. Essentially, this watch was created to generate buzz around the brand, and at that it has certainly succeeded. The conception, a celebration of a natural occurrence that brought the airline industry and tourism in general to its knees, is as obscure as it comes in the world of watches. There is nothing like the Romain Jerome Eyjafjallajokull-DNA anywhere else in the world. Unless, of course, you count Romain Jerome Dark Side Of The Moon watch, in which case there are many watches like it, just using different dust. Read more 27 Durability Like all Romaine Jerome watches, the Eyjafjallajokull-DNA will benefit from world-class construction and a high-grade Swiss-made movement. However, what works for Romain Jerome in terms of hype works against it when it comes to longevity. Sure, this watch is funny and kitschy now, worthy of a blog post or two, but in 10 years who is even going to remember this third-rate natural disaster occurred? No one was injured, no buildings destroyed -- all it did was disrupt a few flights, forcing people to simply extend their vacations. It doesn’t sound too bad to us, really. The Romain Jerome Eyjafjallajokull-DNA is a collectible now and a novelty act in the future.

This is an antique-looking watch which looks so cool especially for those who want their timepieces to come with some sort of history. The Romain Jerome Titanic-DNA T-Oxy IV Ultimate Rust Watch is actually a limited edition series with only 2,012 pieces made, so it is facing a status of rarity soon which adds to its value as a collector's item.The Romain Jerome Titanic-DNA T-Oxy IV Ultimate Rust Watch comes in an 18 Karat 5N pink gold case measuring 46mm in diameter. It is definitely the rusted bezel which gives the watch that antique look, but it is the black rough dial which gives it some texture.The watch is powered by a self-winding C22RJ51 Concepto Calibre movement by Jacquet. It has functions for seconds and date, hours and minutes so you have all you need in one device. It is protected by a double-sided anti-reflective sapphire crystal. The 50 meter water resistance level is however not that impressive.The small seconds counter as well as the date can be found at the sub-dial located at 9 o'clock. All this old glory is attached to a Hornback crocodile leather strap with an 18 Karat pink gold folding clasp. You can also for the rubber strap.