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The relatively unknown brand Romain Jerome had a good financial year in 2008. They’ve reached three times their initial targets and even six times as good as in 2007. Their total sales went up to 25 million Swiss Francs. January 2009 did 4 times as good as January 2008. Although this doesn’t tell me much, I’d like to see numbers and amounts instead of percentages However, kudo’s to the Romain Jerome team for having such a blast in 2008! Romain Jerome is a Geneva based watchmake that founded this company in 2004. Their press release on their annual report includes a nice rendered picture of their ‘‘ watch I don’t know if the thousands of people who got laid-off (or will be) are appreciating this joke.Luckily, Romain Jerome also introduced the . You can read all about it in their .

Extreme watchmaker Romain Jerome decided to use the pandemonium and chaos caused by Iceland's Eyjafjallajokull to sell watches, or in this case, to sell a watch. The Romain Jerome Eyjafjallajokull DNA is a limited edition series watch. How many you ask? One. So don't expect to have one even if you dare jumping into the angry volcano's mouth.Like Romain Jerome's Moondust-DNA that contained actual dust from the moon, the Eyjafjallajokull DNA also contains actual ash and rock fragments from the volcano which is confirmed by a certificate of authenticity that comes upon purchase.From the creators own words, "conveys memories of fire and lava, swept over by powerful images of dust and winds, and testifies to primeval energies as well as human vulnerability��"