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ICAP Leopard finished third at the 2009 Rolex Hobart Sydney Race and the winner of the regatta was Alfa Romeo and the second in position was Wild Oats XI. ICAP Leopard is the 100 feet British super-maxi racing yacht which is owned by Helical Bar PLC chief executive Mike Slade. ICAP Leopard achieved the third position after a long and hard-fought battle with the last year's winner Wild Oats XI and this time winner Alfa Romeo. Crawling up the Derwent River with the 100 feet British super-maxing was tough for the crew as weather was changing each hour. The crew really tried hard but missed the second position also. The Rolex Hobart Sydney Race is all about testing the calibre to withstand the torturous weather conditions and emerging as a leader irrespective of what the conditions are. Rolex has always believed in bringing the best to the market via its watches and is associated with this sport because it also brings out the best in the worst conditions. Rolex, Swiss watch *** company has always brought out the champions of the sport. Rolex has always sponsored the best sports and the Rolex Hobart Sydney Race also brings out the best of the entire crew of sailors.This season the Rolex Hobart Sydney Race was filled with surprises as Alfa Romeo won the winning position and defeating the all time favourite Wild Oats XI, which has been a four time winner. Still till now no team could break the record created by Wild Oats XI, though Alfa Romeo won but they did not defeat the old record set by Wild Oats XI. ICAP Leopard crossed the Tasmanian finish line after two day, sixteen hours and forty-fives minutes at sea. The windy weather was a little help to the sailors but the desire of winning was higher which made the crew stand against the worse weather conditions also. The Rolex Hobart Sydney Race is known for its fearsome weather conditions which makes this competition a very interesting competition to view. But this year the weather conditions were very hard-pressed which did not give tacticians and navigators any advantage to puff of the breeze and make this competition a neck-to-neck fight. The winds were cold and blustery for the race which made the race even harder to win. With such torturous weather conditions ICAP Leopard gave a hard-fight to Alfa Romeo. The forecasts changed hourly since the very start and no one could predict the weather till the very finish of the race. This race brought an immense tactical battle between all the super-maxi yachts. It is disappointing to know that ICAP Leopard could not take the line honour title also but Alfa Romeo should be credited for taking a lead in the impeccable race.ICAP Leopard has missed the historic treble as it has already won the Rolex Fastnet and Middle-Sea races earlier in the season. If ICAP Leopard had won this race then the team would have all three "offshore classic" in the season. The effort put by the team was tremendous which gave then the third position. The Rolex Hobart Sydney Race is about fight the odd and becoming a winner. Rolex is associated with this race as that it can bring the best sports team in front of the world. This time the best sports team was Alfa Romeo but ICAP Leopard gave a good fight to this team also.

Like their boomer parents, no luxury brand is more coveted than Rolex among U.S. millennials (ages 18-27). According to a recent survey published in "Time Style & Design" (Spring 2008) magazine, 45 percent of millennials want to own a Rolex followed by Gucci (40%), Tiffany & Co. (39%), Giorgio Armani (38%), and Prada (38%). No other Swiss watch made the list of most desired luxury brands.