rolex osyter 116234

As with Ford and Chevy, Canon and Nikon, BMW and Mercedes, or Coke and Pepsi, in the world of luxury watches, the debate between Rolex and Omega is a heated one. These two titan companies (both Swiss in origin) have been battling each other to win the hearts, minds (and pocketbooks) of high-end consumers for decades- and are showing no signs of slowing down. As in other competitions such as these, the source of the debate is not the fact that one is actually better than the other- it’s the fact that they are both generally very good, and the decisive factors in choosing one or the other is more or less a matter of personal choice, and/or in some cases professional need.The Rolex Submariner - a classic Swiss diving watchAs aforementioned, both watch makers have a long history. Before the time of Quartz watches, Omega was the top-selling brand of Swiss watches, and was consistently selling more units per year than Rolex. At that time, although Rolex was selling fewer units, they were doing so at a higher price point. With the advent of Quartz-battery powered watches however, many Swiss watch producers (including Omega) unsuccessfully tried to compete with the Japanese in producing cheap quartz watches, while Rolex (which was owned by a private trust, and as such, didn’t have to cave in to market pressure) stayed the course, and continued to focus on producing high quality mechanical watches. Under the worldwide economic crisis in the 1970s and a restructuring as part of the swatch group in 1983, Omega had become weakened, and Rolex increased market share until it became the undisputed ruler of the Swiss watch world.Since then, although Omega continues to produce quartz-battery powered watches, it seems to have also adopted many elements of Rolex’s business model (i.e. higher pricing, tighter controls of dealer pricing, increasing advertising, etc) and has thus increased it’s market share to become more of a direct competitor.In terms of the watches themselves, being quartz-powered most would agree that Omegas are more accurate (although Omega also makes a huge range of fantastic mechanical watches). As such for those who need a super-accurate timepiece for professional reasons, the Omega would definitely be the better bet. At the same time however, for those who are more interested in the prestige of a luxury watch, and can handle a higher up-front cost, Rolex would be best way to go. What the Rolex watch may lose in its accuracy (which is still extremely good), it makes up in its brand value. As Rolex is the most well known, desired, and copied watch brand in the world, (and most likely will continue to be so in the foreseeable future) it is the safest bed for re-sell. Furthermore, (and most likely as a function of it’s higher price) Rolex is known to have both customer service that is second to none, and a wider dealer network.Even though Omega watches are both more revolutionary (while Rolex watches are ‘evolutionary’) and accurate, the brand name, resale value and customer service of Rolex make it an equal contender to Omega- if not in sales, then at least in the hearts of consumers.

The latest timepiece releases by Rolex prove that this brand still maintains high its standards of watch manufacturing, the timepieces created being regarded as statements of technical performance and sophisticated design. Rolex has become to be a cultural landmark and definitely a statement of success and achievement for those who wear it. Preferred by businessmen as a confirmation of their social status, the famous Rolex brand is a globally appreciated trademark, being ranked on the 71 position of the 100 most valuable brands in the world, by the Business Magazine in 2007. Although a fair position amongst the global trademarks, if we restrained a bit the area of comparison, Rolex would definitely be amongst the 5 top brands in the world in terms of watch manufacturing. Belonging to the Oyster Perpetual Collection, the Rolex Datejust Turn-O-Graph Watch approaches a design specific to the Rolex brand, characterized by unique and elegant design lines in the most ***, yet elegant manner. This watch follows on the steps of the first Datejust watch introduced back in 1945, in terms of the date display, which can be found at three o'clock, being shown under a magnifying Cyclops lens. The case of the Rolex Datejust Turn-O-Graph Watch measures 36 mm in diameter and is made of various materials such as: 18 K yellow gold, stainless steel, white gold and also pink gold. This material variety chosen by the designers from Rolex shows that the company is preoccupied with its customers' taste, the brand *** sure that each new timepiece is produced as to satisfy all the loyal customers of Rolex. The bezel is made of a combination between stainless steel and gold materials, being also inscribed with Arabic numerals for 10 to ten, indicating the minutes.The dial displays the functions of hour, minute and second in a traditional manner, the only element of distinction being given by the color of the hand indicating the seconds, which is red. The date window is present at 3 o'clock and also, the dial bears the logo of the Rolex brand under 12 o'clock. The dial doesn't have any Arabic numerals on its dial, the designers have chosen to use *** hour markers luminescent treated. The Rolex Datejust Turn-O-Graph Watch is equipped with a very reliable mechanism that has been C.O.S.C. certified and is defined as the 3135 Caliber. The self winding movement assures the traditional functions of telling time, along with the date function. Other strong points about this movement would be its generous 100 meters water resistance and its 50 meters power reserve.The bracelet available on the Rolex Datejust Turn-O-Graph Watch is specific to Rolex and is made of united links. The sporty, yet classy design of this watch catches the eye immediately, *** it irresistible to any Rolex loyal customer or to any watch connoisseur. Rolex Datejust Turn-O-Graph Pictures Gallery