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TweetEmailAt BaselWorld 2008 this year, Rolex announced an update to their already amazing, top-of-the-line diver: The Rolex Sea-Dweller. They're calling the new model the Rolex Sea-Dweller DEEPSEA. The DEEPSEA has several changes from the original Sea-Dweller:As with the new Yacht-Master 2, it's more heavily branded. The previous Sea-Dweller was notable for its restraint; this one adds the "ROLEX" repeated around the chapter ring, additional blurbs on top of the "ringlock", and "DEEPSEA" above the center. At least there's still no cyclops (date magnifier), and thankfully, they did not add polished center links like the new GMT Master 2.As with the Anniversary Submariner and new GMT Master 2, the Sea-Dweller DEEPSEA gets the new "maxi-dial" which means that the hour markers are larger, and both the the minute hand and the hour hands are slightly wider.The depth rating increases from silly to ludicrous: 1,220m (4,000ft) on the original to 3,900m (12,800ft) on the DEEPSEA.The crystal goes from flat thick sapphire to domed thick sapphire.New super-hard ceramic bezel with platinum-filled numbers. We first saw this design on the new GMT Master 2.Much-improved ratcheting clasp that increases in 1.8mm increments.The caseback goes from flat stainless steel to a titanium/steel alloy.The new "Ringlock System", which is a stainless steel ring under the crystal that absorbs some of the pressure.New blue-colored lume on the dial and bezel dot �� very cool!.Larger case with slightly updating styling.As before, it has a helium escape valve, which only matters if you do saturation diving. The movement is the same 3135, but with the addition of the new antimagnetic Parachrom Blue hairspring which we've discussed before on the Rolex Milgauss.Price was not announced, but expect it to be steep. The Sea-Dweller has always been one of their more expensive models, and these updates certainly won't make it any cheaper. (We'll update this article when pricing is available.)I was honestly a bit surprised to see this update. Rolex is usually slow to revise or introduce new models, and they've done several in the past year or two: The Anniversary Submariner, The Rolex Milgauss, The new Yacht-Master 2, the new GMT Master 2, the Cellini, and now the Sea-Dweller DEEPSEA. While I don't always like the results, I'm delighted to see Rolex increasing the pace and updating their classic styles. Bravo!By Paul Hubbard

The latest timepiece releases by Rolex prove that this brand still maintains high its standards of watch manufacturing, the timepieces created being regarded as statements of technical performance and sophisticated design. Rolex has become to be a cultural landmark and definitely a statement of success and achievement for those who wear it. Preferred by businessmen as a confirmation of their social status, the famous Rolex brand is a globally appreciated trademark, being ranked on the 71 position of the 100 most valuable brands in the world, by the Business Magazine in 2007. Although a fair position amongst the global trademarks, if we restrained a bit the area of comparison, Rolex would definitely be amongst the 5 top brands in the world in terms of watch manufacturing. Belonging to the Oyster Perpetual Collection, the Rolex Datejust Turn-O-Graph Watch approaches a design specific to the Rolex brand, characterized by unique and elegant design lines in the most ***, yet elegant manner. This watch follows on the steps of the first Datejust watch introduced back in 1945, in terms of the date display, which can be found at three o'clock, being shown under a magnifying Cyclops lens. The case of the Rolex Datejust Turn-O-Graph Watch measures 36 mm in diameter and is made of various materials such as: 18 K yellow gold, stainless steel, white gold and also pink gold. This material variety chosen by the designers from Rolex shows that the company is preoccupied with its customers' taste, the brand *** sure that each new timepiece is produced as to satisfy all the loyal customers of Rolex. The bezel is made of a combination between stainless steel and gold materials, being also inscribed with Arabic numerals for 10 to ten, indicating the minutes.The dial displays the functions of hour, minute and second in a traditional manner, the only element of distinction being given by the color of the hand indicating the seconds, which is red. The date window is present at 3 o'clock and also, the dial bears the logo of the Rolex brand under 12 o'clock. The dial doesn't have any Arabic numerals on its dial, the designers have chosen to use *** hour markers luminescent treated. The Rolex Datejust Turn-O-Graph Watch is equipped with a very reliable mechanism that has been C.O.S.C. certified and is defined as the 3135 Caliber. The self winding movement assures the traditional functions of telling time, along with the date function. Other strong points about this movement would be its generous 100 meters water resistance and its 50 meters power reserve.The bracelet available on the Rolex Datejust Turn-O-Graph Watch is specific to Rolex and is made of united links. The sporty, yet classy design of this watch catches the eye immediately, *** it irresistible to any Rolex loyal customer or to any watch connoisseur. Rolex Datejust Turn-O-Graph Pictures Gallery