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More than half a year ago, about the Rolex Sea-Dweller Deep Sea Jacques Piccard edition, a Dutch initiative from Philipp Stahl () and Jerrel Manbodh (). Just today, had one of the 86 pieces on auction, number 60 of 86. When still available, these watches changed owner for 12.900 Euro. The official Rolex Sea-Dweller Deep Sea Jacques Piccard website is , which is still on-line and contains some more background information regarding these watches.Number 60/86 is not a coincidence…?Ǭ?Number 60 stands for the successful deep sea diving mission in 1960 and 86 is the age of Jacques Piccard, who passed away last year. The auctioned watch includes an original US Navy envelope, stamped in 1960 and signed by Jacques Piccard himself.The fetched 39.526 USD (or 40.000 CHF) will be used by the Piccard family to be able to document and maintain all archives by Jacques Piccard.Information about the auction can be found .

Like their boomer parents, no luxury brand is more coveted than Rolex among U.S. millennials (ages 18-27). According to a recent survey published in "Time Style & Design" (Spring 2008) magazine, 45 percent of millennials want to own a Rolex followed by Gucci (40%), Tiffany & Co. (39%), Giorgio Armani (38%), and Prada (38%). No other Swiss watch made the list of most desired luxury brands.