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There aren’t many watches that get people more excited than the Rolex Chronographs. Their Daytona is an icon of luxury sportswear, and has been worn by countless celebrities, athletes and explorers (most notably by Paul Newman). While the Daytona has enjoyed a 40-plus year run as Rolex’s only chronograph model, it isn’t the only chrono Rolex in existence. Today’s Wednesday watch pick is a very rare Rolex -- a square chronograph from the 1930s, model 3529. We challenge you to find anything half as cool as this. 99 Uniqueness While some of your neighbors may own a Rolex, we can all but guarantee they don’t own this one. There is nothing quite like owning an extremely rare model from the best-known brand in the world; it renders you completely immune to any form of horological snobbery. Even those people with more expensive and more complicated watches will have to give credit where credit is due. The Rolex Chronograph 3529 is a great watch no matter how you look at it. Read more 80 Durability While square is not a case-shape that Rolex is known for, it is used by many other high-mark brands. Considering that this Chronograph is approaching 80 years, you have to realize that this is by no means a daily wear watch. Also, because it is so old, it is sized very small relative to today’s models. To give you an idea, a modern Rolex Daytona is around 40mm, while this '30s Square Rolex is sized at 25mm. That said, it does have the legendary Rolex craftsmanship behind it, so don’t be afraid to wear it out on the town. Reference 3529 is a unique and interesting watch from Rolex, one definitely worth checking out if you are looking for something to set you apart. The one we’ve found on www.WatchCommander.com is a great, all-original example. Ben Clymer is the Executive Editor of Hodinkee.com, a daily blog of the most interesting watches in the world.

Rolex has turned from timing partner for the 24 Hours of Le Mans to a full time associate from the 77th session. The 24 Hours of Le Mans (24 Heures du Mans) has been held annually since 1923 near the town of Le Mans, Sarthe, France. It is also known as the Grand Prix of Endurance, an event where not only speed matters but also reliability plays an extremely important role. The 24 Hours of Le Mans is the oldest sports car race for endurance racing in the world. Rolex has been a luxury watch manufacturer since 1905 and has made a mark for itself as a producer of reliable timepieces.Rolex supports sports car racing events to bring forth to fans world-over the best racing talent in the world. All Rolex sponsored competitions are extremely engaging and a delight for fans. The luxury watch-makers also support Rolex 24 At Daytona and Asian Le Mans Series along with the 24 Hours of Le Mans in the endurance sports car racing category. Rolex has been supporting sports event for over three decades in an attempt to give an opportunity to the best sportspersons in the world a platform to compete and display their talent and potential. Rolex has actively involved itself with sports like golf, sailing, sports car racing, vintage car racing, eventing and continues to give its full support to new and emerging talents in the field. Rolex aims at promoting human brilliance and excellence in sports and rewards the winners with personal Rolex timepieces.The main focus of 24 Hours of Le Mans is to test the ability of sports car manufacturers to not only build the fastest machines but also reliable sports cars. The event is a test of aerodynamics and stability of cars at high speeds and also encourages the innovation of fuel-efficient vehicles as it requires little time to be spent in the pits. There are currently four classes of competition, the custom-made Le Mans Prototype LMP1 and LMP2, and the Grand Tourers GT1 and GT2. The top two classes LMP1 and LMP2 have mostly won the event, though the lower classes have won occasionally due to reliability. The number of competitors on the race field has generally been 50. Each car has to have no less than two seats and no more than two doors.Circuit de la Sarthe is where the 24 Hours of Le Mans is held and is a combination of permanent tracks as well as public roads temporarily closed for the race. After undergoing a number of modifications the current track is 13.65 km in length for safety reasons. The safety barriers for the public section have to be assembled and dismantled every year. The endurance races have evolved over the years and have now incorporated rules to better manage the race. Earlier there were no rules as to the number of drivers and how long they could drive. Now, drivers are not allowed to drive for more than four hours at a stretch and no one driver can run for more than fourteen hours in total. These rules have come as a relief as they have successfully reduced driver fatigue during the races.