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When it comes to giving back in the form of charity and cultural support, philanthropy is an intrinsic part of the Rolex culture and philosophy. Through the Hans Wilsdorf Foundation, a large percentage of the profits of the Rolex go directly to philanthropic causes. Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation in which he left all of his Rolex shares, *** sure that some of the company’s income would go to charity. The company is still owned by a private trust, and shares are not traded on any stock exchange. The foundations funnels much of the profits generated by Rolex into various charitable endeavors. Given that Rolex is not a publicly held company, exact numbers are not known, but it is clear they generate huge sums of money for worthy charities. Below, the descriptions of the two eminent Rolex philanthropic programs are paraphrased directly from Rolex accounts that describe the programs with a perfect balance of humility and clarity.Through its two primary philanthropic programs, the Awards for Enterprise and the Mentor and Prot��g�� Arts Initiative, Rolex fosters innovation in science, exploration, conservation, and the arts worldwide. ? The Rolex Awards for Enterprise were created to foster a spirit of enterprise and advance human knowledge and well being around the globe. They support pioneering work in five areas: science and medicine; technology and innovation; exploration and discovery; the environment; and cultural heritage. In each series, ten Awards are presented to visionary men and women whose groundbreaking projects benefit their fields of endeavor, their communities and the wider world. Winners are innovators who typically work outside the mainstream and often have limited access to traditional funding. Rather than reward past achievements, the Rolex Awards provide financial assistance and recognition to individuals embarking on new ventures or carrying out ongoing projects. Grants of $100,000 are awarded to five Laureates and $50,000 to five Associate Laureates in each series. These grants must be used to complete their projects. All ten also receive a Rolex chronometer. Each of the Laureates represent the best work being done in their field, reflecting the excellence that Rolex has accomplished with their ground-breaking watches.In 2002, Rolex launched the Rolex Mentor and Prot��g�� Arts Initiative, a global program that pairs emerging artists with masters in dance, film, literature, music, theatre and the visual arts for a year of intensive collaboration. Building on a legacy of supporting culture that dates back to the 1970s, Rolex launched the Arts Initiative to help ensure that artistic excellence is passed on to the next generation. Unparalleled in its artistic and geographic reach, the program has helped over 200 notable talents from 39 countries since its beginnings. Noting the lack of corporate support for individual artists in a multitude of disciplines, Rolex created the program to foster the next generation of artistic excellence and fill a void in arts philanthropy. Renowned artists from around the globe have participated in the program, ranging from Rolex representative and Mexican tenor Placido Domingo to Israel violinist Pinchas Zukerman. Through the Hans Wilsdorf Foundation, Rolex has expanded its influence well beyond the scope of groundbreaking watches and chronometers. Through its philanthropic programs, Rolex created a true corporate culture of giving back, leading to cultural achievements and scientific breakthroughs that have benefited the entire world.

It's that time of the year again, the time when aspirations are high, the time when fresh promises are made and the time when the smell of burning fuel lingers in the air. The Rolex 24 At Daytona is just two weeks away and with each passing day there is growing anticipation in the teams, who are busy conducting trial runs and determining their driver's line up for this year's event. Paul Miller Racing has also come up with its driver's line up for the year. Bryce Miller and Bryan Sellers are scheduled to be joined by Rob Bell and Tim SugdenRob Bell and Tim Sugden are no rookies when it comes to endurance racing. Rob Bell has won the Le Mans series two times and Tim Sugden is the 2005 worldwide Porsche Cup Champion and also holds considerable experience in the Le Mans as well as the Rolex 24 At Daytona. Tim Sugden has also bagged the Porsche Carrera Cup Asia. He joined Rob Bell and Bryce Miller in a GT2 Aston Martin Vantage. Tim Sugden stated that winning the Rolex 24 At Daytona at least once is every driver's dream. He considers the event amongst the most cherished classics in endurance racing. He further stated that the differences between a pole finish and an ordinary show can depend on factors as minute as one small error or a *** car problem. Tim Sugden ascertains that their team has prepared quite comprehensively for the event and with the driver's line up that they've come up with, a win at the Rolex 24 At Daytona is certainly on the cards.Bryce Miller is one of the most experienced and talented drivers in the Paul Miller Racing's camp with many accolades to his name. He was the 2007 Rolex Sports Car Series champion as a rookie and scored a victory at the Virginia International Raceway with Loles Racing Porsche GT3 along with co-driver Dirk Werner. Bryce Miller has become a familiar name in the Rolex 24 at Daytona after his second place finish in the 2008's twice round the clock competition. He stated that having come so close to winning the event in 2008 has further increased his desire to win. Having done well in the last two seasons, Paul Miller believes that the driver's line up for this year should be able to get the job done for the team.Bryan Seller is the other premiere driver in the Paul Miller Racing camp. He won the third position in the 2008 Rolex 24 at Daytona along with teammate Bryce Miller. Both veteran drivers of the Paul Miller Racing camp, Bryan Miller and Bryce Seller, are confident that their team would do well at the Daytona International Speedway this year. Bryan Seller further stated that the trial runs at Homestead went well for the team, as they were able to accomplish a lot in terms of understanding the capabilities of their car.The inclusion of Rob Bell and Tim Sugden has strengthened the already impressive line up of Paul Miller Racing.? Hopefully the inclusion of these British veteran drivers will result in a good run for the team in the current season.