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Briefly: With Zenith El Primero Striking 10 on his wrist Explorer Jean-Louis Etienne is flying aboard a balloon to North Pole to provide measurements of the Earth's magnetic field and the amount of ?CO2 in an area free from emissionsj l etienne in red parkaPolar traveller, Jean-Louis Etienne took off at 06 :09 on Monday April 5 from Spitsbergen, Norway, aboard a giant Rozi��re hybrid balloon kept aloft both by helium and hot air. His aim is the first solitary overflight of the North Pole, which he is expected to reach within three days, before heading for Alaska.Etienne's exploit will provide measurements of the Earth's magnetic field and the amount of carbon dioxide gas (CO2) in an area free from emissions. The first undisputed attainment of the North Pole was by Roald Amundsen and Umberto Nobile, who flew over it on board the dirigible, Norge, on May 12, 1926.Amundsen, who had earlier become the first to reach the South Pole, was thus the first person to have crossed the entire face of the Earth. On both expeditions, Amundsen wore a watch provided by the Swiss manufacturers, Zenith.Etienne faces a 3,500km journey from Spitsbergen across the North Pole to the shores of Alaska. Spitsbergen is Norway's most northern Arctic territory, but there's still another 1,300km to the Pole and 2,200 more to Alaska. By finding favourable winds at different altitude, the balloon's pilot hopes to maintain the right course.zenith striking 10Completed in 1969, the El Primero movement ranks among the greatest achievements of Swiss watchmaking. Today it is still one of the most advanced and precise mechanical calibres in production. It’s secret lies in the rate of its balance wheel. While conventional balances beat eight times a second at the most, El Primero's vibrates 10 times in the same period. The ticking of a watch denotes the frequency of its balance, and the higher its frequency, the more exactly you can measure time. The Zenith factory has proved the undeviating regularity of its watches ever since it was founded in 1865, winning a number of prizes at observatory trials and producing movements that could withstand the worst conditions. Today this strength of spirit is represented by the El Primero movement with its rock-steady frequency of 10 vibrations a second.The El Primero Striking 10th marks the Manufacture Zenith's return to the technical values that won the brand its reputation. The El Primero calibre was the first production movement with a balance frequency of 10 semi-oscillations a second. It’s advanced design measures time to the highest precision by mechanical means. While most other mechanical movements reach a frequency of eight vibrations a second, this model indicates the tenths of a second at the exact frequency of its remarkable movement. Jean-Louis Etienne, physician and explorer wears watch number 001 of this limited edition.

If you swear by being floored by the wristwatches by Concord then we are here to make you as floored as a mat! Presenting the concord C1 watch which made its debut at Baselworld 2007. The C1 has a 44 mm case with a very rugged look. The rubber on the watch helps absorb shocks and make the watch sturdier. There is a 3.30 mm thick sapphire crystal and a crown of rubber, composite and steel. It has an official Swiss chronometer. The movement is the automatic ETA Valgranges A07.211 with 25 jewels, beating at 28,800 bph and with a 48 hour power reserve.The dial is made of carbon fiber and machined metal with sunken applied hour-markers filled with luminescent material. It also has a transparent case-back that reveals a decorated oscillating weight.