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Equipped with the latest innovations and superior technology, Zenith represents the finest form of Swiss wristwatches and suitable for the most fastidious clientele. The manufacture was founded in 1865 by a young watch expert, Georges Favre-Jacot, who has named the company after the star that designates the highest point in the universe. Zenith has grown considerably since then, earning global acclaim for its luxury watches and garnering many awards at international expositions. Today, the company creates wristwatches for both men and women. The watches are still manufactured according to the great watch*** tradition but with a more contemporary design and bolder approach as is the case of this new spectacular timekeeper signed Zenith, the El Primero Chronomaster Open Power Reserve. Merging all these aspects in a single watch, the brand is pleased to present us its new fashionable model that leaves no man indifferent.The emblematic feature of the new Chronomaster Open Power Reserve is the openings exposed by the dial that reveal the first automatic movement developed and manufactured exclusively in Zenith workshops – the highly popular El Primero movement. The magic of the mechanism lies in the number of beats – 36,000 alternations/hour, which means the movement makes 10 beats/second, a performance 25% higher than in other mechanisms available on the market. This supreme movement that animates the watch is composed of 248 parts, 39 jewels and stores energy for approximately 50 hours. Beside the aesthetic success of the 'uncovered heart', the new Zenith watch reflects the technical mastery of the brand's craftsmen: to make the heart of the El Primero movement visible, it has been placed to 10 o'clock, so the curious eyes can see into the perfectly synchronized vibrations. Furthermore, the Chronomaster Open Power Reserve employs a sophisticated dial which accommodates central hours and minutes and second chronograph counter with facetted, rhodium-plated hands, small seconds placed at 9 o'clock, a power-reserve indicator featuring a blue hand, a 30-minute indicator located at 3 o'clock also with blue hand, hand-set hour-markers and a tachymeter engraved on the flanges. A sapphire crystal coat anti-glare treated on both faces protects the case and the dial of the new model. The spectacular movement hidden inside is visible through the sapphire glass case-back. The timepiece features a 42mm case water-resistant to 100 meters and is mounted on a classy alligator leather strap available in brown or black, completing this piece of jewelry.Therefore, Zenith El Primero Chronomaster Open Power Reserve is a highly technical watch that displays a contemporary aesthetic design with highly finished features, suitable for the most demanding watch connoisseurs or for modern men who appreciate a high-quality accessory. The model is to be unveiled at BaselWorld 2011 and released in different variants: crafted in *** stainless steel case with either silver or black sun-burst dial, or with silver sun-burst dial in an 18K rose gold case or in a rose gold and stainless steel case.

Concord introduced a new C1 Chronograph, with a special blue treatment, last month at the Baselworld show. Like the original C1 Chronograph, it comes in a large, but wearable 44 mm size. It has the same signature vulcanized rubber around the bezel and on the crown and pushers, that is seen on all C1 timepieces. Inside, is a nicely decorated automatic chronograph movement (an ETA Valgranges A07.211) with blued screws and a blackened oscillating weight. The dial is carbon fiber and blue, with an exposed date indicator and a three subdials, at 6, 9 and 12 o'clock. The coolest feature, and what sets this apart from all other C1 chronographs, is the blue PVD case. It has basically been run through a washing machine - giving it a faded blue "destructed look". Retail: Estimated $10,000Source: Concord