Zenith Titanium Watches

Fashion watch fans may want to check out a new timepiece from Zenith, which features many appealing elements, as well as some unique ones too.Called the El Primero Tourbillon, watch enthusiasts could be intrigued by the fact that they will be able to see the mechanics of this product through a window at the 11 o'clock position of the dial, Watch Time reported.This is just one of a number of features on its face, which also details hour, minute and second hands, along with a couple of sub-dials at the three and six o'clock locations, displaying 30-second and 12-hour counters respectively.Buyers may also be interested to know that a power reserve of 50 hours is also achieved in the elegant watch through the use of the tourbillon and a high-frequency automatic chronograph.Finishing off the El Primero Tourbillon is the choice of a rose gold or a stainless steel finish, as well as a comfortable alligator leather strap.Zenith has previously revealed the Christophe Colomb timepiece, which has a bubble feature near the six o'clock location, which is designed similarly to the way that Christopher Columbus's compass was on his ship, according to Hodinkee.

Since 2001 the very flamboyant Thierry Nataf has been at the helm of Zenith watches, part of the LVMH luxury group. He has undoubtedly had a profound effect on the brand, though his 'touch' has been controversial, especially in terms of marketing and the focus on extremely niche products for what was supposed to be a more mainstream luxury brand. The recent economic downturn has effectuated in an over 25% decrease in Zenith watch sales - something no one is happy about. The reason for Nataf's departure from the CEO position at Zenith watches is unclear, and rumors indicate that he will remain at LVMH, but in a different group (who watch brands include Tag Heuer, Hublot, Dior, and Louis Vuitton). The successor who will lead Zenith through this difficult economic period has not yet been announced. It will no doubt take sometime before the new leader's effect on the brand is observable, but I hope that LVMH is wise enough to place someone capable of reinvigorating Zenith's former glory. Via WorldTempus (in French).Ariel Adams publishes the popular watch review site aBlogtoRead.com.