TAG Heuer Other Watches

Having as a motto: "Swiss Avant-Garde Since 1860", TAG Heuer is definitely one of those brands of watch manufacturing brand that strive for quality, impressive design and excellence. The timepieces presented by TAG Heuer are created following the brand's standards regarding quality and technical performance, so you can be sure that each new model released by this brand could be considered a collectible of the TAG Heuer brand, or simply a masterpiece of Haute Horology. Amongst the best known collections even introduced by TAG-Heuer we can mention the legendary Carrera collection that was inspired by racing and includes progressive timepieces characterized by amazing beauty. The new timepiece welcomed by the Carrera line is the new TAG-Heuer Carrera Calibre 1887 Chronograph watch, a timepiece that captures a very clean, spacious design. With a 41 mm in diameter case the new TAG-Heuer Carrera Calibre 1887 Chronograph watch is quite imposing through its impressive proportions characterized at the same time by *** elegance. The designers have chosen to use polished steel for the construction of this case that goes hand in hand with the brilliant satin finished bezel, inscribed with a tachometer scale.Classy enough, the new TAG-Heuer Carrera Calibre 1887 Chronograph watch provides a clean appearance that emphasizes on the idea that less is more. The dial is extremely legible and the basis of its appeal resides exactly in the neat arrangement of the functions of the dial. According to taste, the dial of this watch can be available on two versions, one being black for a more modern, contemporary appearance, while the other being silvery, hinting to a classier, refined look. The traditional functions of hours, minutes and seconds are indicated beautifully through stainless steel hands treated with luminescent coating for night visibility, while the functions of the chronograph are pointed out through two sub-dials located in opposite directions, at 12, 6 and 9 o'clock. The date window is located discreetly at 6 o'clock, the watch providing even this indispensable function in watch manufacturing. Each and every function displayed on the dial owes its proper working to the self-winding Calibre 1887 chronograph movement, which was developed in the TAG-Heuer's laboratories especially for the new TAG-Heuer Carrera Calibre 1887 Chronograph watch. This movement is extremely progressive and developed by using state-of-the-art technologies that assure the utmost accuracy of the functions provided. The case construction protects this mechanism 100% and assures 100 meters of water resistance.The ***, yet refined design of the new TAG-Heuer Carrera Calibre 1887 Chronograph watch can be distributed in two versions regarding the strap, one featuring a black alligator strap, while the other version *** use of a polished steel bracelet, for a more sophisticated approach to design. Carrera Calibre 1887 Chronograph Pictures Gallery

Springfield, N.J.—TAG Heuer introduced an extensive online advertising campaign today, making the luxury watch brand the largest Internet advertiser for the watch and jewelry industry, and the only luxury watch brand with an interactive online campaign. The campaign also represents LVMH Moet Hennessey Louis Vuitton’s greatest single-brand online presence to date. “We already have one of the broadest and most innovative marketing strategies in the luxury watch world,” TAG Heuer N.A. Vice President of Marketing Jenna Fagnan said in a media release. “The digital initiative adds the next layer and enables us to reach these consumers where they are spending an average of three hours a day—online.” The interactive advertisements will feature TAG Heuer brand ambassadors Tiger Woods, Maria Sharapova and Jeff Gordon bringing to life the brand’s philosophy and call-to-action, “What are you made of?” Within their respective advertisements, the ambassadors describe the challenges they have overcome both personally and professionally, and how these feats have shaped who they are today. Woods, Sharapova and Gordon also discuss the “what are you made of” principles they share with TAG Heuer, and why they chose to align themselves with the brand. Another distinctive aspect of TAG Heuer’s online campaign is the interactive nature of the banner ads, which include an animated “parent” banner or leader board, along with a corresponding “child” banner that initially blends in with the editorial content of the sponsor site. The story begins on the leader board and then dramatically interrupts the child banner, setting up the question “What are you made of?” Clicking on either of the two banner advertisements leads visitors to an animated landing page on the TAG Heuer Web site, Tagheuer.com, that continues the story and begins to answer the question in the voice of the featured brand ambassador. Also shown is the ambassador’s TAG Heuer watch, which ties into a PC’s time/date feature and displays real time. Visitors can then click on a link to find an authorized TAG Heuer dealer nearest them. To see the ad campaign in motion, visit the sports section of The New York Times Web site, Nytimes.com/pages/sports.