TAG Heuer Anthracite Watches

Springfield, N.J.—TAG Heuer introduced an extensive online advertising campaign today, making the luxury watch brand the largest Internet advertiser for the watch and jewelry industry, and the only luxury watch brand with an interactive online campaign. The campaign also represents LVMH Moet Hennessey Louis Vuitton’s greatest single-brand online presence to date. “We already have one of the broadest and most innovative marketing strategies in the luxury watch world,” TAG Heuer N.A. Vice President of Marketing Jenna Fagnan said in a media release. “The digital initiative adds the next layer and enables us to reach these consumers where they are spending an average of three hours a day—online.” The interactive advertisements will feature TAG Heuer brand ambassadors Tiger Woods, Maria Sharapova and Jeff Gordon bringing to life the brand’s philosophy and call-to-action, “What are you made of?” Within their respective advertisements, the ambassadors describe the challenges they have overcome both personally and professionally, and how these feats have shaped who they are today. Woods, Sharapova and Gordon also discuss the “what are you made of” principles they share with TAG Heuer, and why they chose to align themselves with the brand. Another distinctive aspect of TAG Heuer’s online campaign is the interactive nature of the banner ads, which include an animated “parent” banner or leader board, along with a corresponding “child” banner that initially blends in with the editorial content of the sponsor site. The story begins on the leader board and then dramatically interrupts the child banner, setting up the question “What are you made of?” Clicking on either of the two banner advertisements leads visitors to an animated landing page on the TAG Heuer Web site, Tagheuer.com, that continues the story and begins to answer the question in the voice of the featured brand ambassador. Also shown is the ambassador’s TAG Heuer watch, which ties into a PC’s time/date feature and displays real time. Visitors can then click on a link to find an authorized TAG Heuer dealer nearest them. To see the ad campaign in motion, visit the sports section of The New York Times Web site, Nytimes.com/pages/sports.

There are brands and items that have become from *** product providers, or products, famous cultural icons. Just like Mercedes Benz is synonymous to status achievement and the best deal you can get on a car, so is Tag Heuer an icon of watch manufacturing and also the best deal you can get on a watch. Tag Heuer's top position amongst other watch manufacturing brands has nothing to do with luck or chance, but it has everything to do with the passion, talent and effort of its designers who have always been interested in developing innovative mechanisms and impressive designs that would take this brand on the peaks of its success.TAG Heuer creates timepieces by following the highest standards regarding quality and technical performance, so you can be sure that each new model released by this brand could be considered a collectible of the TAG Heuer brand, or simply a masterpiece of Haute Horlogerie. Ever since 1860, TAG Heuer has been regarded as a promising brand of watch *** that through its pioneering techniques and innovative designs has managed to gain a good reputation in an over-competitive industry. This year, Tag Heuer has associated its name with one of the best selling car manufacturers in the world, Mercedes, and has manufactured a timepiece inspired by the SLR Mercedes Benz car, called Tag Heuer Men's SLR Mercedes Benz Automatic Chronograph Watch. The new Tag Heuer Men's SLR Mercedes Benz Automatic Chronograph Watch approaches a black design completed by white detailing. The stainless steel case of the watch measures some generous 46 mm in diameter, assuring the best legibility for the dial. The dial of this extremely appealing timepiece is all black and it features two sub-dials for the chronograph's functions, Arabic numerals for the minutes and also a date window that provides the date, showing the previous and the future days as well. The bezel surrounding the case is inscribed with a tachymeter scale and also a SLR specification. The two sub-dials provide the measurement for the 60 seconds and 30 minutes counters, functions which are available due to the mechanism equipping the new Tag Heuer Men's SLR Mercedes Benz Automatic Chronograph Watch. We're talking here about a Swiss-made automatic chronograph self-winding movement that, apart from the already mentioned functions (chronograph, standard functions of hour, minute and second, date function), it can also provide 100 meters water resistance. The new Tag Heuer Men's SLR Mercedes Benz Automatic Chronograph Watch comes accompanied by a black rubber strap and it doesn't come cheap at all, being estimated at $3,995.