Swiss Army Classic Alliance Watches

Damas, the leading international jewellery and watch retailer in the Middle East, introduces two exceptional pieces from Chronoswiss �C the Opus Chronograph and Timemaster Chronograph GMT in UAE. Opus - the automatic Chronograph is an exceptionally complex masterpiece of precision watchmaking consisting of over 300 parts. Constructed by master craftsmen the chronograph enables timing from mere fractions of a second through to 12 hours. Another hand displays the date. A rotor uses the natural movement of your arm to wind the main spring. The chronograph movement is protected by a sturdy case. Through a crystal back one can view the switching and winding process taking place behind the watch face. In the absence of the dial this fine skeleton version exposes the watch technology inside the automatic chronograph. As the watch is a masterpiece of engineering in its most advanced form Chronoswiss has named it 'Opus - a work for eternity'. What makes this edgy piece different is that it is coated in a special type of black diamond like carbon (DLC) called Dianoir (base steel).Meanwhile, the Timemaster Chronograph GMT is fitted with a second time zone offering sports fans perfect orientation at just one glance worldwide. This watch is an evolution of the Timemaster Chronograph Date and includes a bright red hand pointing to the bezel with its 24-hour divisions making it easier to read the second time zone.The watch is available in four combinations �C DLC with black or silver laquered dial and stainless steel with either black or silver laquered dial. The watch has luminous markers and hands inlaid with white Super-LumiNova. The dial is made to contrast with silver, effectively emphasizing the anthracite-coloured luminous substance on the hands and markers. The strap crafted in high-quality rubber is attached to the case by an innovative lug solution that is both secure and has aesthetic value. Ajay Pandey �C GM Category & Marketing Head of Damas said: "With these two magnificent models �C Opus and Timemaster Chronograph GMT - Chronoswiss has established its superiority in watchmaking. On one hand lovers of mechanical chronometers will be fascinated by the complicated interior workings and varied operational processes of the Opus and on the other hand the sporty globetrotter, the Timemaster Chronograph GMT with second time zone and date hand will win the hearts of sports enthusiasts."The Chronoswiss Opus Chronograph and Timemaster Chronograph GMT collections are now available at Damas Les Exclusive Boutiques in Saks Fifth Avenue, BurJuman; Emirates Towers; Burj Al Arab; Madinat Jumeirah, Dubai Mall; Deira City Centre; and at the Mall of the Emirates.

This year has got off to a great start for Swatch Group after reporting huge sales gains last year and already on target for its 2011 goals and market predictions. Last year the Swatch group had record sales of 6.4 billion Swiss Francs according to Swatch and they are expected to employ between one thousand and two thousand extra workers to keep up with demand for their products. According to Swatch Group the backlogs in production are across its Swatch, Tissot, Longines, Omega, Breguet and Blancpain brands. The Chief Executive Officer of Swatch Nick Hayek told Reuters news in an interview that, 'It is not just movements. That is the least problematic. The most problematic is cases, glasses, dials, and hands'. He added that they have bought land all over Switzerland to add production facilities to keep up with the demand from its customers. TAG Heuer Chief Executive Officer Jean Christophe Babin also told Reuters news it plans to add workers to its Swiss work force. He stated that he plans to add an additional 40 to its 450 person work force. He also stated though that his company has fears about finding new younger watch makers as they are a dying breed and other larger production groups are on the prowl for these experts and that they have established their own school to help people learn the craft of *** luxury time pieces for the company.