Rolex Air King Watches

The latest timepiece releases by Rolex prove that this brand still maintains high its standards of watch manufacturing, the timepieces created being regarded as statements of technical performance and sophisticated design. Rolex has become to be a cultural landmark and definitely a statement of success and achievement for those who wear it. Preferred by businessmen as a confirmation of their social status, the famous Rolex brand is a globally appreciated trademark, being ranked on the 71 position of the 100 most valuable brands in the world, by the Business Magazine in 2007. Although a fair position amongst the global trademarks, if we restrained a bit the area of comparison, Rolex would definitely be amongst the 5 top brands in the world in terms of watch manufacturing. Belonging to the Oyster Perpetual Collection, the Rolex Datejust Turn-O-Graph Watch approaches a design specific to the Rolex brand, characterized by unique and elegant design lines in the most ***, yet elegant manner. This watch follows on the steps of the first Datejust watch introduced back in 1945, in terms of the date display, which can be found at three o'clock, being shown under a magnifying Cyclops lens. The case of the Rolex Datejust Turn-O-Graph Watch measures 36 mm in diameter and is made of various materials such as: 18 K yellow gold, stainless steel, white gold and also pink gold. This material variety chosen by the designers from Rolex shows that the company is preoccupied with its customers' taste, the brand *** sure that each new timepiece is produced as to satisfy all the loyal customers of Rolex. The bezel is made of a combination between stainless steel and gold materials, being also inscribed with Arabic numerals for 10 to ten, indicating the minutes.The dial displays the functions of hour, minute and second in a traditional manner, the only element of distinction being given by the color of the hand indicating the seconds, which is red. The date window is present at 3 o'clock and also, the dial bears the logo of the Rolex brand under 12 o'clock. The dial doesn't have any Arabic numerals on its dial, the designers have chosen to use *** hour markers luminescent treated. The Rolex Datejust Turn-O-Graph Watch is equipped with a very reliable mechanism that has been C.O.S.C. certified and is defined as the 3135 Caliber. The self winding movement assures the traditional functions of telling time, along with the date function. Other strong points about this movement would be its generous 100 meters water resistance and its 50 meters power reserve.The bracelet available on the Rolex Datejust Turn-O-Graph Watch is specific to Rolex and is made of united links. The sporty, yet classy design of this watch catches the eye immediately, *** it irresistible to any Rolex loyal customer or to any watch connoisseur. Rolex Datejust Turn-O-Graph Pictures Gallery

Like their boomer parents, no luxury brand is more coveted than Rolex among U.S. millennials (ages 18-27). According to a recent survey published in "Time Style & Design" (Spring 2008) magazine, 45 percent of millennials want to own a Rolex followed by Gucci (40%), Tiffany & Co. (39%), Giorgio Armani (38%), and Prada (38%). No other Swiss watch made the list of most desired luxury brands.