Jaeger LeCoultre Reverso Lady Watches

[ via Jaeger-LeCoultre ]November 19, 2008 BOCA RATON, FL: Jaeger-LeCoultre and Les Bijoux celebrated the first Jaeger-LeCoultre American boutique with boxing champion Lennox Lewis. Lewis, a Jaeger-LeCoultre fan. He joined International Director of Sales Nicolas Baretzki and North American President Gina Misrach in welcoming guests at the newly opened Boca Raton boutique. Also on hand were Les Bijoux's Simon Dahan and Greg Osipov. Lennox Lewis arrived in an DB9 Volante Aston Martin, a partner of Jaeger-LeCoultre, and donned his very own Rose Gold Reverso Squadra Hometime for the event. Guests enjoyed cocktails and appetizers along with a wide variety of coffee drinks supplied by Nespresso. The Boca Raton boutique opened June 2008 and has become a favorite spot for fine watch connoisseurs. This is the first of two newly opened boutiques for Jaeger-LeCoultre in the United States. The second opened mid October in Beverly Hills.

Jaeger-LeCoultre will be celebrating the 80th anniversary of their Reverso model in 2011. Starting from the 10th of December, all Reverso-owners can submit their Reverso and story to the Virtual Museum of Jaeger-LeCoultre, where a museum curator will add your Reverso to one of the virtual rooms in this digital museum.Above a picture of the new 2011 Reverso that resembles the original model from 1931, with only ‘Reverso’ on the dial and an ultra thin rectangular case. Therefor, JLC needed to use their extra thin hand wound caliber 822 for this watch. This model is only 7.2mm thick and will be available in stainless steel and pink gold. The latter one will be a limited edition, the stainless steel ‘Tribute to 1931′ Reverso will be a normal production model. More information about this Reverso can be read at my friends over at and .The exposition will be open to general public online starting from SIHH 2011.From what I’ve seen till now, my guess is that this new Reverso will be the new ‘SIHH’-darling More information about vintage Reverso models can be found I wrote in 2008.