Corum Buckingham Watches

1- I have read that aside from your duty as the President of Corum USA, you also have a lot of input on the design of Corum timepieces. Is this true?This is true. As well as being President of Corum USA I am the Creative Director of the Board for Corum internationally and work closely with Switzerland on all product designs. Together with my father and Antonio Calce, the current CEO, we developed the product strategy for the brand that is currently in the market. We have developed our core collection and are now continuing to strengthen the current line with new creations that reinforce the brand identity and reputation.2- How has your partnership with the World Series of Poker impacted Corum?The partnership with the WSOP has broadened Corum's notoriety and recognition to a completely new audience. Poker has experienced a phenomenal growth the past couple of years and has transformed into a legitimate sport. Being the first brand to embrace the sport has positioned us to own that segment. We are now also sponsoring the upcoming Sports Legends Challenge, which takes place in September at the Atlantis Hotel in the Bahamas. This unique poker tournament teams up former pro athletes with poker stars in a tournament with prizes over $10,000,000.3- What is your favorite Corum timepiece? What timepiece(s) have you been wearing lately?My favorite Corum Timepiece is the Admiral's Cup Chronograph 48 Black Flag. It is a piece I designed last year exclusively for the US market and was the first of the new Admiral's Cup models to feature the 12 nautical flags without color. The contrasting blue super-luminova on the black dial and black PVD case really makes a bold statement. And we only manufactured 100 units *** it an instant collectible.4- What are you doing to grow Corum's market share? Where do you see Corum in 10 years? Our long-term strategy is to offer a unique timepiece collection manufactured with the highest quality of Swiss watch *** know-how with inherent value offered at a competitive price position. We feel that focusing on the evolution of the core product line and strengthening our manufacturing capabilities in Switzerland is the way to secure our future and become more independent.5- Does Corum have any boutiques planned in the near future? Or is this an unnecessary expense, especially considering the current economic climate?We do not have plans to open a boutique at the moment. We feel that it is still necessary to focus our investment in the brand at the manufacturing level and provide the best marketing tools to our customers. Our network of retailers is the best in the business and we are committed to building the success of the brand with them, and not become a competitor to them by opening our own boutiques.6- What are some other watch brands you admire?I admire Ulysses-Nardin and their commitment to innovate. I admire Audemars-Piguet and their strength in branding and promotion. I admire Jaeger Le Coultre and the ambition to excite. I also admire Franc Vila for their focus and passion for design.7- What timepieces will Corum focus on in the future? Any teasers?We have focused mainly on the Admiral's Cup collection over the past several years. We will now be focusing on expanding the Bridge Collection as well as the Romvlvs Collection. Be ready to be impressed at the next Baselworld.8- Corum has recently introduced the CO007 and CO113 movements, built entirely in-house, will you continue to develop new movements in-house? Yes of course. The landscape for movement supply is drastically changing and it is extremely important to assert your independence for the future and one way to do that is to create your own products. We have invested heavily in design and development in-house and are working on many new products that will continue to strengthen our vision for the road ahead.9- I personally like the 44 mm Admiral's Cup Challenge over the 48 mm versions. Which size is more popular right now?The 48 mm is the most popular right now and has been for the past few years. This trend will not last. Knowing that, we have created a new 44 mm Admiral's Cup model we are calling the GMT 44. It is, as the name states, 44 mm in diameter, but is not as thick as the current Admiral's Cup Challenge 44. The GMT 44 is definitely an Admiral's Cup through and through, but it is much more wearable as an everyday watch. In this economic climate people want to purchase products that are not trendy. They want style longevity. That is what the GMT 44 offers.10- I have heard people online mention that black is a fad in watches and it is not here to stay. What are your thoughts on black PVD, DLC and Ceramic treatments? Is black here to stay?Black is still very, very hot right now. I believe that it will be hot for another year or two. I think rubber on watches is a trend that is here to stay.Thank You for the interview Michael!Corum (official website)Corum (archives)

First released in 1960, the Admiral's Cup watch was to shed its beautifully crafted Carr�� skin in the early 1980's as part of a radical new design when Corum became commercial sponsors of yacht racing.? The re-birth of the piece featured a now instantly recognisable? rounded 12-sided case with brightly coloured nautical pennants decorating the [...]Read More|||No Comment A. Lange & Sohne Lange 1 DaymaticPosted byJohnny McElherroninDecember 30th 2009under:A. Lange & SohneTags: A. Lange & Sohne, A. Lange & Sohne Lange 1 Daymatic, A. Lange & Sohne watchFrom the prestigious Saxon manufacture comes a new addition to the world-renowned Lange 1 collection – the Lange 1 Daymatic.? ?This is the first wristwatch in the series to have an automatic winding movement, therefore the usual power reserve indicator, a feature on all previous manually wound Lange 1 dials is no longer required.? In [...]Read More|||No Comment The Blancpain "Saint-Valentin 2010"Posted byJohnny McElherroninDecember 27th 2009under:Blancpain, NewsTags: Blancpain ladies watch, Blancpain Limited Edition, Blancpain Saint Valentin, Blancpain WatchThe design of ladies' watches is a niche?seemingly overlooked?by some of the luxury watch houses, not so at Blancpain where the Le Brassus manufacture continues its pioneering attitude to the creation of women's timepieces.? In 1998 the brand presented the first ladies' fly-back chronograph, and the same movement was used to power the "Saint-Valentin 2009", [...]Read More|||No Comment The Richard Mille RM 022 Tourbillon "Aerodyne" Dual Time ZonePosted byJohnny McElherroninDecember 27th 2009under:News, Richard MilleTags: Richard Mille, Richard Mille RM 022 Tourbillon "Aerodyne" Dual Time Zone WatchWith the release in 2009 of the RM 021 Tourbillon "Aerodyne"? 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The P.999 Calibre is smaller than previous Panerai movements allowing the [...]Read More|||1 Comment Girard-Perregaux 1966 Chronograph unveiled to compliment seriesPosted byJohnny McElherroninNovember 24th 2009under:Girard-Perregaux, NewsTags: Girard-Perregaux, Girard-perregaux 1966 Chronograph, Girard-Perregaux 1966 CollectionBuilding upon the growing success of their 1966 Collection which?made its first appearance?in 2006, Girard-Perregaux have announced the addition of the 1966 Chronograph to this select series. Offered in both pink gold and white gold and featuring a sapphire crystal exhibition caseback, the new 40mm piece remains true to the more classic theme as found [...]Read More|||No Comment Harry Winston Opus 9 is awarded "Best Design Watch of the Year"Posted byJohnny McElherroninNovember 22nd 2009under:Harry Winston, NewsTags: Harry Winston, Harry Winston Opus 9, Harry Winston Opus Series, Opus 9The jury at the ninth Grand Prix d'Horlogerie de Gen��ve held on 14th November 2009 have awarded the Harry Winston Opus 9 the "Best Design Watch of the Year". The Opus collection, launched by Harry Winston in 2001 is a horological collaboration which brings together master designers and pioneers of engineering from the industry annually, [...]Read More|||No Comment De Bethune release the DB25 Moon PhasePosted byJohnny McElherroninNovember 22nd 2009under:De Bethune, NewsTags: DB25 Moon Phase, De Bethune, De Bethune DB25 Moon PhaseFounded in 2002, the De Bethune manufacturer are already considered to be masters of the use of concepts, technology and innovation within the industry. The pursuit? for precision movements through on-going research has? resulted in the development and patenting of its titanium and platinum balance wheel and also its silicon balance wheel. 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The designers at Richard Mille spent more than five years on the development of this piece which features both a chronograph and tourbillon in a [...]Read More|||No Comment The Audemars Piguet Millenary Carbon One Tourbillon ChronographPosted byJohnny McElherroninNovember 18th 2009under:Audemars Piguet, NewsTags: Audemars Piguet, Audemars Piguet Millenary, Audemars Piguet Millenary Carbon One Tourbillon ChronographAudemars Piguet are considered by some in the industry to be the brand who first used the term "concept" watch and with the creation of their latest piece the Carbon One Toubillon Chronograph they have proved themselves once again to be masters in the art of blending the traditions of haute horology with supreme innovation.? 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The Mille Miglia road rally event for vintage cars runs over 1000 miles of Italian roads and has become known as the world's [...]Read More|||No Comment Vacheron Constantin Historiques American 1921 wins MP Watch of the Year 2009Posted byJohnny McElherroninNovember 17th 2009under:NewsTags: Montres Passion Watch of the Year 2009, Vacheron Constantin, Vacheron Constantin Historiques American 1921, Vacheron Constantin Historiques American 1921 wins Watch of the Year 2009, Watch of the Year 2009On an evening of many awards, it was the Vacheron Constantin Historique America 1921 upon which was eventually bestowed the night’s highest honour amid competition from Corum’s Ti-Bridge which claimed second prize and the Montblanc for its “Nicolas Rieussec Chronographe Monopoussoir” which merited third prize.Read More|||No Comment Ebel watch historyPosted byJohnny McElherroninNovember 3rd 2009under:EbelTags: Ebel, Ebel and Movado, Ebel biography, Ebel watch, Ebel watches review, history of Ebel, Pierre Alain BlumEbel watch history. At?The Watch Press?we often feature some lesser-known brands (although this by no means implies lesser quality �C quite often the opposite in fact) among the brands whose fortunes (and foresight) have afforded them the luxury of high-profile international marketing campaigns and instant recognition worldwide. However, no matter how great the name is [...]Read More