Bell & Ross BR01-96 Watches

Concetp Watch for a Concept Car Originally designed to meet the needs of extreme sports professionals, Bell & Ross watches have gradually become a reference in the exclusive world of swiss designer watch-making. Bell & Ross has been working with the automotive sector for several years, and on the occasion of the Geneva Motor Show (March 2010), the brand has invented an original dashboard clock for the new Peugeot SR1 Concept Car. The Peugeot SR1's dashboard clock was designed by Bell & Ross to be in perfect harmony with the spirit of this avant-garde Concept Car. When a wristwatch becomes a dashboard clock The timepiece designed by Bell & Ross offers an innovative integration concept and features a unique style and materials. The watch and its band fit neatly into the dashboard to become a temporary on-board timepiece. Easily removable, the instrument immediately turns back into a wristwatch. On the futuristic dashboard of the Peugeot, the Bell & Ross watch, the only analogue instrument, immediately catches the driver's eye. It easily fits into a special slot on the dashboard. The watch case is cut from a block of steel and holds a three-dimensional face. During production, the digital machining facility designs a raised setting on the face. A feat performed thanks to avant-garde machining techniques. The monochromatic steel case and the leather wristband perfectly match the SR1's interior upholstery. Specifications Stainless steel case measuring 46mm with AR-coated sapphire crystal. Water resistance to 100 meters. Movement is the Swiss automatic ETA caliber 2897 with power reserve complication. The strap is done in the same leather as the interior of the SR1's upholstery.

Front-runner in e-commerce innovation for the luxury watch industry, Bell & Ross has opened its e-Boutique doors to US customers. Almost a year ago Bell & Ross opened up their e-commerce platform to European customers looking to buy the high-end watch brand's timepiece online. Now, as of late September 2010, customers in the US receive the ability to buy Bell & Ross watches and accessories online - direct from Bell & Ross.At this time, most luxury watch brands do not allow online sales. Bell & Ross' approach to this was to sell online themselves, and use their retailer network for order fulfillment purposes. A few years ago it would have been heresy to suggest to major European brands to sell watches online. Now you can enjoy e-commerce solutions for brand such as Cartier, Longines, Bell & Ross, and more. Payment options at this time are only credit card (so you better be able to put $5,000 or more on your card in a single day). According to Bell & Ross, the US e-commerce model is the same that is being used in Europe - so it goes to show that the model Bell & Ross was experimenting with in Europe worked out well. Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.