Baume & Mercier Fabric Strap Watches

New York—Teri Hatcher and Ashton Kutcher are the newest celebrities to represent luxury watchmaker Baume and Mercier. As with the brand’s two previous campaigns, all royalties due to the ambassadors and their photographers—Robert Erdmann for Terri Hatcher and Jim Wright for Ashton Kutcher—will be donated to charities jointly chosen by the Hollywood stars and the watch brand. The new campaign will support the fight against cancer, underprivileged women and the promotion of child education. The ads featuring Teri Hatcher and Ashton Kutcher will launch on Jan. 1 and April 1, respectively. Previous Baume and Mercier celebrity ambassadors have been Meg Ryan, Kiefer Sutherland, Kim Basinger and Gary Sinise.

In today's hectic world, time is gold. Designed for businessmen and decision-makers, the Classima Executives by Baume & Mercier welcomes a collection in a metal as precious as the time it measures. Clothed in yellow or red gold, this new edition draws its harmony and elegance from the classic and timeless values of traditional watch***: a medium-sized (39mm) round case, a mechanical movement, Roman numerals and hour-markers, along with a black alligator leather strap. But like all Baume & Mercier watches, the new Classima Executives Gold models are distinguished by the modern interpretation of their design and the attention lavished on even the slightest details. The slightly spherical shape of their case ensures peerless comfort on the wrist. The dial is meticulously guilloch��-patterned with stripes evoking those of a three-piece suit, and the transparent case-back reveals the traditional decoration of the movement parts: circular-grained bridges and an oscillating weight snailed and adorned with a "C?tes de Gen��ve" motif.These watches are driven by extremely reliable and accurate mechanical movements, and some feature useful complications such as dual time-zone or power-reserve displays. Symbolizing the quest for technical and aesthetic perfection and a subtle blend of classical and contemporary design elements, the Greek letter Phi �C the Baume & Mercier emblem �C appears like a signature on the crown and dial of these exceptional watches.