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If you haven’t noticed, Rado has been engaged in a serious new brand push this year – trying to make themselves more relevant in the Western world. Any why shouldn’t they? Rado is the quintessential ceramic watch brand, and ceramic watches couldn’t be hotter. Rado really doesn’t want you to forget that they were one of the main reasons ceramic watches are as popular as they are. While most brands are stuck on black or white ceramic, Rado offers more colors. These Centrix pieces (for men and women) are in a silver-toned ceramic.The larger men’s version has an automatic Swiss ETA movement, and a rather handsome appearance. The nice classy look is enhanced by the highly durable and long lasting ceramic case material. There are also Jubile models for women with mother-of-pearl dials and diamond accents. Available soon, these watches should have a starting price of about 570 euros.

Rado is showing us their newest creation that they have created for this year. This timepiece is called as the Rado True Chronograph Platinum Matt watch which features its use of unique materials and the functionality that it also has.This Rado True Chronograph Platinum Matt watch is not actually made from a platinum material but instead, it is made of a ceramic material that creates the platinum matt look. This material can be found on the case, bezel, and bracelet of this watch which is very elegant to look at.This material is also matched with the same highlight on its dial that is accented with indexes, sub dials, and hands. This timepiece also includes some functions like a center sweep seconds, small seconds counter, and hour and minute chronographs. This also includes a date indicator at 5 o'clock.This new Rado True Chronograph Platinum Matt watch is definitely a great release from Rado this year. This watch should definitely earn a spot in your watch collection.