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Baptiste Giabiconi, at the age of 21, has become the new number 1 male Top Model in the world and is featured on the covers of the most famous fashion magazines. Americans believe that Baptiste is the most handsome French man since Alain Delon.Richard Mille invited the young man to join its family of ambassadors fascinated by his perfect physical appearance, his one-of-a-kind rock-and-glamour style as well as his charming personality. Baptiste Giabiconi has expressed great interest in Richard Mille watches. His personal choice is represented by the following timepieces: the RM 020 pocket watch and RM 016 Titalyt watch highly appreciated by the celebrity for the technical and lifestyle aspect.You can see Baptiste Giabiconi wearing the RM 016 Titalyt watch in the clip of his first single �Show Time? The single belongs to Baptiste�s electro glam rock album to be introduced in 2011.

Actress Gwyneth Paltrow has been named as the new ambassador for Baume and Mercier, the luxury Swiss watch maker. The 38 year old actress will not be appearing on any promotional material according to press relations staff at Baume and Mercier. She will however be involved heavily in communication projects such as brand appearances at the Salon International De La Haute Horologerie which is a yearly showcase of the industries luxury watches in Geneva Switzerland. Baume & Mercier has been suffering from poor sales in recent years according to its Chief Executive Officer Alain Zimmerman. He made a statement saying that the brand has been suffering in recent years due to lack of appeal and that the watch maker will be ceasing production of all its watches but one. The only watch continuing production is the companies best seller the Classima. The watch makers announcement that it will be bringing on Gwyneth Paltrow as its brand ambassador is believed to be a last ditch effort to try and rebound its sales according to industry analysts. Recently Baume and Mercier have restarted production of its Linea and Capeland lines which will premiere in the Hampton collection in October of 2011. Zimmerman said 'Our positioning remains as a brand that offers high-quality products with a beautiful design.' Gwyneth Paltrow joins many other famous faces as a brand ambassador for Baume and Mercier. Previous brand ambassadors included Meg Ryan, Kim Basinger, Terri Hatcher and Evangeline Lilly.