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Only one day per year can be full of romance, love, sappy text messages, passion and feelings and that's Valentine's Day. Each brand, no matter if we're referring to food, chocolate, mobile telecommunication, jewelry or watch manufacturing, has a way of celebrating this amazing day dedicated to lovers, has a marketing campaign, or releases a special product aimed at bringing the smile on the faces of the customers. Piaget has gone this year for the release of the new Possession Collection featuring items of jewelry and watches that are to be exchanged as gifts between love burning hearts. Inspired and dedicated to Valentine's Day, the new Piaget Possession Collection comprises of two special items: a ring and a wristwatch, each one special in its nature. The splendid ring is crafted from white or yellow 18 K carats gold and comes inscribed with a touching message: I love you, good luck or simply the name of the collection. Additionally, the ring is adorned on the back with a precious stone that can be an emerald, a blue sapphire or a pink one. To provide an unconventional way of delivery, the ring comes equipped with a leather string just like a necklace that takes the same color as the precious stone applied on the su***ce of the ring. The concept of this ring has been quit successful and couples all over the world have increased Piaget's sales by 25 percents during this time of the year. The other approach proposed by Piaget as a celebration of this day is the attractive Piaget Possession Watch, a timepiece that's both fashionable and functional. The design of this watch proposes a youthful appearance, colorful and passionate through a roundly-shaped case equipped with a unidirectional bezel. The case is manufactured from 18 K white or yellow gold and the bezel equipping it comes adorned with a precious stone, reminding us of the Piaget Possession Ring. The new Piaget Possession Watch has an extremely uncomplicated white dial that provides only 3 Arabic numerals applied in curvy lines. The curviness of the Arabic numerals hints to romance and old-fashion characters used by lovers in their love letters and add a touch of refinement and elegance to the whole design of the watch. If this model version does not satisfy you taste for extravagance, then you can choose a model from the same collection that makes use of diamond adornments, 37 in total, offering a dazzling appearance to the dial.The technical movement provided by the Piaget Possession Watch is a quartz movement that offers all the indispensable functions of a watch, hours and minutes. Uncomplicated from this point of view as well, the new Piaget Possession Watch amazes through its simplicity and will prove to be more than a suitable present for Valentine's Day or why not, a gift for no special occasion. You can be sure of a perfect investment if you get this watch as a gift for a special lady in your life. Show her that she's special and wish her a Happy Valentine's Day in you own Piaget' special way. Piaget Possession Collection Pictures Gallery

Another master piece has been unveiled at the SIHH 2010 from Piaget! The stunning Piaget Polo Tourbillon Relatif chronograph is crafted in 18carat white gold watch and has be ornamented with grand feu enameling using the Champlev�� technique. This one of its kind watch sports an 18carat white gold case and dial along with a black Grand Feu enameling which display an array of jazz music instruments like a Limelight Jazz Party drum kit at the crown, a drum kit and a trumpet at the 3 o'clock position, and a piano and a double bass at the 9 o'clock position.