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US actor Ben Affleck has sported a timepiece by Piaget for the movie The Company Men, film buffs who are also enthusiastic about watches may notice.The Hollywood actor dons a Piaget Polo Forty-Five for a few scenes in the film, which is easy to spot thanks to its 45mm titanium case, Watch ID reported.Some of the other features which can be gleaned from the timepiece include a solid black dial, which is detailed with a series of silver-coloured details, as well as luminescent hour markers, so that time can be read with ease.The watch may also have provided Affleck, who also has experience in movie writing and directing, with plenty of comfort, thanks to a rubber strap finishing off the look.Piaget has a wealth of knowledge in the accessory world, having first formed back in 1874 and launching its first range of jewellery timepieces in the 1960s.

  To accommodate its development, Piaget is carrying out major expansion work at its manufactory in Plan-les-Ouates. The imposing edifice inaugurated in 2001, which is also the firm?s headquarters, can no longer absorb increased manpower fuelled by growth. Located on a plot of land covering nearly 30,000 m2, the existing building provides a total floor space of 8,471 m2. This summer, 850 m2 of new floor space will be added to the current building, enabling the firm to strengthen its activities, particularly in the fields of product development, marketing, training and the production of watches and jewellery. The expansion project is being overseen by the designer of the site, architect Pierre Studer. Founded in 1874 in La Côte-aux-Fées, Piaget today occupies two sites. Workshops in the Neuchâtel Jura region continue to produce movements, while on its Geneva site the firm carries out all operations relating to exterior watch parts, as well as the casing up of movements. Piaget also has a large luxury jewellery workshop. More than 40 professions are practised within the firm, which is one of the rare companies to combine watchmaking and jewellery skills. In parallel with the expansion of its manufactory, Piaget is converting its retail outlet on the rue du Rhône. From next spring it will house a showroom on the second floor where thematic exhibitions will be staged, devoted in particular to the firm?s rich heritage. The company in fact owns an important collection of historic pieces, watches and jewels, attesting to its unique position in the history of watchmaking and jewellery. Its bold designs and expertise will thus be showcased on a floor space of nearly 180 m2 which will also include a VIP lounge and an area dedicated to after-sales service, in addition to the store?s existing premises.