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On the 1st of July (2010), a prominent member of the Panerai community (Paneristi) introduced a limited edition Panerai PAM 360 model, to commemorate the 10th anniversary of the Paneristi Home .A limited edition of 300 pieces only, which is far less than most Panerai production numbers, would be available for members of the Paneristi community. Moderators of the Paneristi community designed the concept of the watch pictured below. A 44mm Panerai Luminor in PVD, painted patina dial, the OP logo on the dial and an inscription engraved in the case back.Indeed, a great looking wristwatch by Panerai, although I would have preferred DLC and white hour markers instead of 'painted' patina. In the introduction message at the Paneristi website, the price was set to 5.500,- Eur / $6.700,- and those who were interested could address an e-mail to [email protected] stating their name and contact details. Perhaps even more important, the message also included the following line: "��this watch is dedicated to the members and contributors to Paneristi". I guess that you and I both know that with only 300 pieces, it will become very difficult to please the thousands of visitors of Paneristi.com. It is being said that more than 2600 people were on the list of potential buyers. Although only a fraction of that number should be considered 'hard core' Paneristi members (or Ristis as they would like to call themselves), a secret list was created to make sure that the VIPs of Paneristi would be able to purchase a PAM360. So far for the equal chances to get this soon to be highly sought-after PAM. The secret list has not been confirmed (yet), but even certain moderators seem to know about one as promises have been made by them to certain Ristis.However, during the process, a lot of stress has been going on. A lot of unknown Paneristi members started queuing up for the PAM360 and my guess is that the Panerai office didn't know what to do with all these requests. People who signed-up for a PAM360 got the following e-mail from Officine Panerai:"Dear Sir,We thank you for your order and for the interest you have shown in our brand.The Luminor for Paneristi's Anniversary, created to celebrate the tenth anniversary of the forum Paneristi.com, was produced in a unique edition of 300 examples.We inform you that, having received more than 2,600 orders, it has been possible to fulfil fewer than one out of every eight received.We are aware that this fact may cause disappointment but the number of watches produced does not enable us to satisfy all the orders received.We therefore regret to inform you that unfortunately we are unable to fulfil your order.We thank you and we take this opportunity of sending you our best regards.In the end, 250 pieces went to the USA and only 50 to the rest of the world (strange, since Paneristi was crowded with Europeans in the beginning). It seems that members who are active for a year or less have (or had) an equal (or perhaps even more) chance on a PAM360 as their fellow members with 10 years of Risti-credits. I wonder what Panerai have been thinking. That there would be only 300 enthusiasts for a watch designed by Ristis? Why didn't they do an in-take before announcing the production number? With over 2,600 orders, they could have set the production number at least to 2,000 (cancellations included).The disappointment amongst the Ristis was (and still is) huge, a lot of guys that have been on Paneristi since day 1, did not receive a satisfying e-mail from Officine Panerai. For a few days, the whole community seemed to be disoriented about their favorite brand from Italy. Slowly, things are getting better and Ristis start enjoying their P-Day pictures again (which was being held in New York last September). I hope Officine Panerai, Bonati (CEO) and Paneristi Staff have a sit down and discuss the lessons learned for the 20th Anniversary Panerai timepiece.

(Click image for gallery - 3 photos)Photojournalist Chase Jarvis has teamed up with explorer Mike Horn, in collaboration with sponsor Officine Panerai, to offer an account of Mike Horn's PANGAEA expedition. Chase Jarvis is a world renowned photographer, famous for using Nikon DSLRS. Mike Horn is an internationally-renowned South African explorer. Here is a shot Chase took of Mike wearing a Panerai Luminor 1950 Submersible Depth Gauge 1000 meters. (The photos above were all taken by Chase Jarvis.)Officine Panerai Press Release"New York, NY (October 2010) - Officine Panerai is collaborating with photojournalist Chase Jarvis to offer an account of Mike Horn's PANGAEA expedition. Chase will join Mike Horn, an internationally-renowned South African explorer, October 3rd through October 9th as he travels from Shanghai to Taipei. Equipped solely with two cameras, a handful of lenses and a Panerai Luminor 1950 Submersible timepiece, Chase's coverage will include daily images, words and occasional posts on his blog, Facebook page and via Twitter. The goal of Chase accompanying Mike Horn for this leg of his expedition is to help capture through film the PANGAEA philosophy "More respect for the environment and a sustainable future for our planet," life of a modern day explorer and tools of the trade. Over the course of the expedition's three-year run, PANGAEA will cover the seven continents of our globe and all of its various regions (i.e. deserts, oceans, and polar landscapes) without using any man-made power devices. Italian high-end watch maker Officine Panerai is a long-term partner of Mike Horn's achievements and a supplier of the high-end professional instruments that support Mike throughout his adventures: during the PANGAEA expedition Mike is wearing a Panerai Luminor 1950 Submersible Depth Gauge, a submersible watch with automatic winding and a chronometer certificate (C.O.S.C.), fitted with a depth gauge, whose measurement accuracy has been individually tested and certified by the officially qualified body METAS (the Federal Office of Metrology based in Berne, Switzerland).Chase Jarvis has been a professional photographer since 1996. Chase thrives on the challenges posed by new assignments, and is interested in being able to collaborate with an experienced creative teams. Working as a photographer has afforded him the opportunity to meet wonderful people from all over the world, and his work has won numerous awards and been featured internationally. ?Based in Seattle, Chase is now a highly praised sports, lifestyle and popular culture photographer working around the globe for major clients including Apple, American Express, Fuji Film, Kodak, Microsoft Corporation, MSN.com, Nike, Subaru and Volvo.Information about PANGAEAMike Horn left the Principality of Monaco in May 2008 on an expedition lasting four years, on board PANGAEA, a 35-meter long vessel which combines comfort and safety with rugged versatility and premium innovation. Integrated in PANGAEA are the latest state-of-the-art and eco-friendly, sustainable technologies with solar panels, a recyclable aluminium hull and trawling nets for bottles. In several stages, his journey will take him to all the continents with the intention of sharing awareness of the current state of our planet so as to make public opinion aware of this important problem. During the expedition, 12 groups of Young Adults will join Mike Horn and his crew, in order to engage in environmental projects inspired to the "Explore-Learn-Act" philosophy. www.PANGAEA-mikehorn.com."Source: Officine Panerai