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*Click for a larger imageThe 16th edition of this classic car show, took place in the majestic surrounding of Parc de Saint Cloud, in Paris. This is Zenith's third year as a corporate sponsor. The company entertained more than 300 guests at its booth."Zenith became a house of luxury watchmaking today by rediscovering its past, finding its pride, and by imagining its future, created its present" declared Thierry Nataf, President of Zenith International SA. In order to reward the "Automotive works of Art" symbolizing a journey through time, this year Zenith chose to present its most recent offering, a Grande Chronomaster Open. As underlined by Thierry Nataf, "afterall, wearing a luxury watch is like driving an exotic car: it feels a little special".9/22/03

Extra-Flat Ballon Bleu de Cartier in 950/1000 PlatinumAt the last SIHH 2011 industry event, the famous French jeweler that also rapidly becomes a serious watch Manufacture, has presented the new Extra-Flat Ballon Bleu de Cartier series of limited edition watches.There is still no info regarding the mechanism that powers the watch, but it is clear that the new Extra-Flat Ballon Bleu de Cartier is a simplified version of the original watch that was presented last year.Compared to the predecessor, the new watch will be presented sans the central second hand and will also lack the small date window at 3 o’clock.However, at least in this particular case, simpler is better than more complicated. Without the omitted elements the watch’s dial now looks even more sober and elegant.Also, the removal of the date aperture has allowed to better focus attention of an observer on the smooth bend of the minute track done in order to provide extra space for the fluted winding crown, which is traditionally adorned with a cabochon, a blue one in this particular case.As you can see on the picture, the platinum version of the watch features a deep-blue dial which is decorated a pertinent sunburst finish and provides the watch with even more depth.The elegance and exclusivity comes at a price, though.According to the company, the Extra-Flat Ballon Bleu de Cartier in 950/1000 Platinum will bear an impressive price tag of $32,500.