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Casio watches are to be promoted to young women in India more heavily, the company has confirmed.According to sales and marketing head Kulbhushan Seth, Casio is not well-known for its range of ladies watches.As a result, it intends to step up the promotion of products such as its Baby-G series, reports Sify Finance."Times are changing and we feel it is changing for the better for us," Mr Seth commented.He added that consumers typically own several watches these days, as they have more disposable income to spend.Casio India hopes the upcoming promotional drive will boost its share in the watch market to ten per cent.The company's efforts to sell more Baby-G watches to girls may be aided by the fact various female celebrities have recently been seen wearing the timepieces.Australian guitarist Orianthi wears one in her new video, while Rihanna also sported a Baby-G watch in the promo film for her Rude Boy single.

Eight seems to be a lucky number for Dior Horlogerie. In 1947, the fashion house released a collection for their first show called "En Huit" (In Eight). And now Dior Horlogerie is now all set to come out with limited edition watches which have been crafted in collaboration with watch movement designers Orny and Girardin to come out with a new "Dior 8 Fuseaux Horaires" caliber movement to give local time, time in eight cities worldwide that too with day/night settings.