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If TechnoMarine's desire was to catch my attention and maintain my curious observation with (what I think is) their holiday card - then they have succeeded. The brand best known for their late 1990s act of "breaking taboos" and mixing plastic with diamonds has been quietly undergoing a transformation over the last few months under new direction by Vincent Perriard, formerly of Concord watches. While I didn't always agree with the design direction at Concord while Perriard was at the helm, he did supremely succeed in getting the world's attention. Whether you liked or disliked the new Concord, at least you knew about it. While Concord was very upscale and highly limited, TechnoMarine is a company with higher volumes in mind. As such I am extremely curious to see what the brand will offer with its newest watches when they are to be unveiled in March 2010. In the above image you can see a blizzard obscured (thank you cold winter of Photoshop) new TechnoMarine watch design. Black and blue mixes comfortably in a watch that seems to suggest the brand identity well. Aside from this, I know nothing yet about this new chronograph dive watch. What I do know, is that I don't quite understand the holiday message. But it sounds awfully fun, and I'd smile if I heard it come from a TechnoMarine office worker's intoxicated optimistic new year's greeting, while attending some fantasy company holiday party they may have had. Happy "marine time" to you too TechnoMarine, see you in 2010. Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

To celebrate the 100th Anniversary of Naval Aviation, the timepiece maker Breitling has released its new Airwolf Limited Edition watch.The new Breitling watch employs an imposing case with a turbine-shaped back part. The case is outlined by a rotating navigational bezel. It is also equipped with a NVG-compatible display backlighting system, which assures a high level of night-time readability.Inside the case is hidden a great ETA Superquartz multifunction movement. It brings to life an array of useful functions, used by pilots: an alarm, count-down, second time-zone with an independent alarm, 1/100th of a second chronograph with split times, UTC and a perpetual calendar. The measured times are read off on a black dial.The new Breitling Airwolf Limited Edition watch is issued in a series of 500 pieces.Discover a fine range of Breitling watches: