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TweetEmailBell & Ross came to the market in 1992 determined to offer high quality Swiss timepieces to professionals in extreme working environments (see Bell & Ross: Watches for Professionals). Now with the instantly recognizable square design of the Instrument collection (the cases literally look like gauges lifted directly off of fighter jets or submarines), Bell & Ross may have found the individuality it needs to keep competing with better known and long-established brands. Bell & Ross continues to push forward with a Breitling-like passion for professional timepieces, and a combination of avant-garde style and Swiss watch making tradition.All the watches in the Bell & Ross Instrument collection have automatic ETA movements, anti-reflective sapphire crystals, luminescent hands and markers, and are water-resistant to 100 meters (about 330 feet). There are 11 different models available with the following complications:No date.Small date.Big date.Chronograph.Power reserve.Across these five basic versions, you can get all kinds of variations, including:Stainless steel, black carbon finished steel, pink gold, or titanium cases.Leather, canvas, rubber, or alligator straps.Limited edition orange or blue accents (blue version pictured here).Diamond encrusted with mother-of-pearl dials.The Instrument Collection has become the symbol of the company's brand image, and will likely be their calling card for many years to come. While Bell & Ross may want you to believe that their Instrument collection is for serious professionals, I believe that these watches will be very intriguing to the enthusiast who appreciates style and passion over brand and history. The cornerstone of this business is quality and character — something that Bell & Ross seems to have come to understand very well.By James Stacey

Chopard seems to know the secret how to discover new ways of winning ladies’ hearts by designing irresistibly appealing timepieces. The year 2006 witnessed the introduction of exclusive Chopard watches for ladies.