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Tiger Woods, a golf pro hero that sees his career end-up in pieces in just a few weeks, only because he doesn’t live up to the high standard of being a role model for every kid in the US who wants to achieve something. Who cares what he does in his private life? He didn’t kill anyone, didn’t steal.. The hypocrisy of the ones who judge and dropped him is unbelievable imho. I think golf pro Nick Faldo had the same sort of problems in the past (early 1980s) and he recovered quite okay-ish. Anyway, , Tiger saw his name/image going down rather quickly due to some bad Public Relations/Communication.I hope that at least has the decency not to drop him like some of the other sponsors did. Woods remains a great ambassador for their sports watches, simply due to the fact that he is a great sportsman. Currently, TAG Heuer promotes their Golf watch using Tiger Woods as ambassador. In real life, it seems that Tiger choses the TAG Heuer Link Chronograph.His wife (and former model) Elin Nordegren seems to have a nice taste in watches as well. The popular German Rolex Forum () spotted her wearing a Rolex sportswatch (looks like a Submariner), as you can see below. You can find a lot of other famous people wearing Rolex in the , or visit .

What is it, resign as CEO season? Just the other day I wrote about how A. Lange & Sohne lost their CEO, and now the same is happening to Swiss watch brand Baume & Mercier. I still know them by their "original" name "Baume et Mercier." Guess that "&" was put in there for us Americans. These resignations are starting to look awfully fishy if you ask me. Michel Nieto, the CEO of Baume & Mercier just called it quits after being at Baume & Mercier since 2002. Just like A. Lange & Sohne, Baume & Mercier is part of the Richemont Group, and just like A. Lange & Sohne's loss of their CEO Fabian Krone, Richemont Group identified the reason for Nieto's resignation as a "strategic disagreement." Not that I don't believe PR speak, but either Richemont is handing out a canned response or we are going to see a major change in the organization of the group's brands in the coming months. I can't speculate if this is good or bad, but I anticipate change is 'ah comin' in the luxury watch world. Aside from the Swatch Group, Richemont Group is the largest collection of luxury watch brands. Ariel Adams publishes the luxury watch review site aBlogtoRead.com.