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At a special event in Hong Kong, Oscar-winning actress Nicole Kidman, in her capacity as Goodwill Ambassador for the United Nations Development Fund for Women (UNIFEM), introduced her husband, Grammy Award-winning singer Keith Urban in a private concert to benefit the organisation. The event, organized by Omega, raised more than $175,000 for programmes to advance gender equality and women's empowerment in China. Commenting on the event, Omega president Stephen Urquhart said, "Nicole and Keith are two of the world's great entertainers, but more than that, they are true humanitarians. We are proud to count them among our friends and are delighted that we can make a meaningful contribution to an organization as worthy as UNIFEM." Nicole Kidman, who is also a brand ambassador for Omega, added, "I feel passionately about support for UNIFEM because the work to empower women and advance their human rights is so important. Together with Omega we are in Hong Kong to raise awareness and also vital funding for UNIFEM's projects in China." The proceeds from the fundraiser will strengthen UNIFEM's work in China, which has a strong focus on ending violence against women. The funds will support shelter and legal protection for survivors of violence. They will also advance programmes that focus on training and education as well as women's political participation at the local level. "This Hong Kong benefit for UNIFEM highlights what we can do together to build support for effective programmes that help women live free from violence and realize their rights," said Joan Libby-Hawk, Public Affairs Chief, UNIFEM. "Together we can show what an impact a global community can make."

"Beauty is in the eyes of the beholder," they say. But if the beholder has poor vision, the beauty of the world is lost. And helping restore that image is Orbis International and its Flying Eye Hospital in the fight against preventable blindness. And now they have a few new friends in luxury watchmakers Omega and their ambassador, actor Daniel Craig. While Craig is planning a visit to Orbis' Flying Eye Hospital with Omega this year, Omega on its part is doing what it does best. In a bid to raise at least $1 million, the watch makers have created a special edition Hour Vision Blue wristwatch.