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As the countdown to the Opening Ceremony of the Olympic Games in Beijing progresses, some of the final �C but most critical �C events are taking place in pools and athletic fields around the world. Olympic hopefuls are competing for spots on their countries' national teams.It was a particularly happy weekend for three of OMEGA's ambassadors who not only qualified for the American team but also set world records in their respective events (although one of the record times could not be reported as such).In the poolOlympic gold medallist Michael Phelps broke his own world record in the 400-metre individual medley with a winning time of 4 minutes, 5.25 seconds, finishing just ahead of Ryan Lochte whose time as runner-up also beat the previous record.Less than an hour later, at the same pool in Omaha, Nebraska, Katie Hoff broke the women's 400-metre individual medley world record with a time of 4 minutes, 31.12 seconds.On the trackOn the same day, at the U. S. Olympic track and field trials in Eugene, Oregon, sprinter Tyson Gay recorded the fastest time in history for the 100-metres sprint but the tailwind exceeded the maximum allowable for a world record; nevertheless, his time was a remarkable 9.68 seconds and it announces boldly that the current World Champion is on course to make his sprint events among the most exciting, popular events at the Olympic Games in Beijing.We at OMEGA extend our congratulations to our three brand ambassadors for their extraordinary performances.

When Pierce Brosnan assumed the role of James Bond for the film GoldenEye, the producers struck a deal with OMEGA to provide and promote the OMEGA Seamaster as the watch of James Bond. Gone was the Rolex Submariner, and with it the conservative use of Bond's watch in the movies. Brosnan's Seamaster was the 2220.80.00 model series, with the OMEGA 2500 self-winding chronometer movement, a rhodium-plated finish for a dash of flash and sophistication, a blue dial under the dome's anti-reflective sapphire crystal, and a depth rating of 1,000 feet. Previous Bond watches had similar professional dive characteristics, but Brosnan's would also be heavily featured in his Bond films, with Q frequently handing him a new one at the start of a new mission. 78 Uniqueness In GoldenEye, Brosnan's Seamaster housed a laser that allowed him to cut through the bottom of train to escape being blown up by a former MI6 agent turned Russian mob boss. In Brosnan's third Bond outing, The World Is Not Enough, the Seamaster contained a mini grappling hook and wire, which he used to escape the detonation of an underground atomic device. (One must adhere to the Bond story arc, after all.) Brosnan himself became the face of OMEGA as his tenure continued, and many new fans don't even realize that, over the years, Bond wore a Rolex, a Breitling and a Seiko before he strapped on an OMEGA. Read more 95 Durability The standard-issue OMEGA Seamaster watch, unfortunately, does not come with a laser or a grappling hook, but neither does it need them. Having owned and worn a Seamaster, we can attest to the durable strength of this professional-grade dive watch. What many do not realize is just how heavy this watch feels on your wrist. You will know it's there, and the fold-over locking closure keeps it there. As for style, the bracelet on this 300M diver model has become known as the "Bond" bracelet because many of the various models in the Seamaster line come only with a plain, stainless steel link band. While it will forever be known as the Bond watch -- and OMEGA has been eager to capitalize on its association with 007 to the point of issuing special edition models with the classic Bond gun-barrel logo on the face instead of the Seamaster wave design -- this is still an OMEGA, and it is still one of the finest watches made today.