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[November 12, 2007, Guangzhou]As "OMEGA Mission Hills World Cup" will be held from November 22 to 25 this year, world's focus has been switched to the golf development in China. With the help of the tournament, the link between OMEGA with golf and China will even more. OMEGA, the 12-year title sponsor of the World Cup, in order to show its prestige position in golf, launches the Double Eagle Co-Axial Chronograph "OMEGA Mission Hills World Cup" on the same day that the historic World Cup Trophy has been once again returning to China.Internationally, OMEGA has long been one of the prime global sponsors of golf. Powered by OMEGA's exclusive Calibre 3313 complete with a Co-Axial escapement, these self-winding Double Eagle Co-Axial Chronographs provide unparalleled performance for sportsmen who understand the value of precision matched with power. The highly tactile aesthetics of these 41mm watches are achieved by contrasting surface finishes, a stunning carbon patterned dial and black rubber coated features making them a perfect ally for outdoor sports.Today, OMEGA officially opens its flagship store at Garden Hotel in Guangzhou. To mark its long-term support and commitment to golf, OMEGA exhibits the Double Eagle Co-Axial Chronograph "OMEGA Mission Hills World Cup" with the OMEGA ambassadors, the renowned Chinese golfer, Zhang Lianwei and the Asian star Richie Jen.The 'OMEGA Mission Hills World Cup" marks a key milestone of golf development in China. Kevin Rollenhagen, President of OMEGA Greater China, commented on the exciting sponsorship saying "World Cup is one of the most prestigious competitions in the legend of golf and OMEGA is proud to continue our distinguished history of support to Asian golf. We deeply believe that the event would surely inspire future golf stars and help to catalyze a new era of golf, eventually promote and enhance sports in China". "The 12-year commitment of World Cup will also further deepen our exceptional relationship with the China market, where we have been the watch brand of choice for over 110 years", Kevin Rollenhagen added.In the afternoon, Zhang Lian-wei, leading golfer of Team China, as well as leading world golfer Retief Goosen from South Africa, attend the "World Cup Trophy Returning Ceremony" together with guests from OMEGA and Mission Hills celebrating the most memorial and amazing moment in China golf history. Actually, the participation of both Zhang and Goosen in 1995 World Cup further deep the meaning of the event.Commenting on the upcoming tournament, Zhang Lian-wei said, "The OMEGA Mission Hills World Cup has provided a great fillip to golf in China and serves as a vital platform to aid and continue China's golf development. Thank you so much for OMEGA's support in golf which improve the overall standard of golf in China and provides crucial big game experience for all of the young upcoming professional golfers in China.""OMEGA Mission Hills World Cup" is scheduled to be held on November 22 to 25. 28-nation participating international teams will compete for this global honour and share of the US$5,000,000 in prize money. For more information of the tournament, please visit official website: www.omegamissionhillsworldcup.com.

OMEGA ambassadors Simon Yam, QiQi and Richie Jen, the Taiwanese pop idol, and a host of Hong Kong celebrities and socialites joined Mr Kevin Rollenhagen, Vice President of OMEGA China and Hong Kong, to officially unveil the Flagship store. Other guests included artists Edwin Siu, Margaret Chung, Joyce Li, Tricia Chan, Michael Tong, Ken Chan, Samson Yeung, fashion designers Benny Yeung and Dorian Ho, models Angela Hong and Jessey Ming, racing driver Wings Tang and socialites Karen Chan, Mrs Lau Kam Yiu and Mrs Wong. The traditional Chinese opening began with a special lion dance performance to symbolise joy and prosperity. It was followed by a ribbon-cutting ceremony officated by all the OMEGA ambassadors and Kevin Rollenhagen. The Flagship's prime retail location means that the OMEGA brand is pre-eminently positioned to capitalize on interest from the local and mainland China markets as well as thousands of international visitors, particularly after the extensive refurbishment to the area is completed later this month. The store will showcase the full collection of OMEGA watches and will exclusively offer its Bijoux and Quadra Chrono collections in an innovative new retail concept that makes watch-buying an experience to savour. As well as an on-site OMEGA service centre and VIP room for premier customers, the Flagship Store will also house a Collector's Lounge where the connoisseur will be able to examine feature pieces and exhibits from the OMEGA museum, dip into OMEGA books and reference manuals in the library or converse with OMEGA watchmakers while enjoying complimentary beverages. Stephen Urquhart, President of OMEGA, said, "We are delighted to launch our first Flagship Store in Hong Kong. It is the largest store of its kind with the most expansive collection of products in Asia. The opening confirms how much we value Hong Kong in our global strategy, both for its outstanding appreciation of the art of watchmaking and for its strategic location and access to the China market. We are confident that the special features offered in our Flagship Store will futher strengthen OMEGA's foothold in Hong Kong". Mr Kevin Rollenhagen confirmed the strategy behind the expansion in OMEGA Flagship cities, "We aim to offer truly world-class customer service to local customers as well as tourists, and to bring them closer to the brand through this engaging retail concept. With a special OMEGA watchmaker in-store, more first hand and detailed information on watchmaking technology can be provided for local enthusiasts. We are confident that the Flagship Store will support our expansion plan in Hong Kong and China."To date, there are numerous OMEGA Flagship stores around the world, including ten located in China. As well as the new Hong Kong store, two Flagship stores exist in Shanghai, and one each in Ningbo, Shenyang, Dalian, Beijing, Wenzhou, Kunming and Hangzhou. These are in addition to the Flagship Stores in the international centres of Zurich, Paris, Cannes, Milan and Bangkok. OMEGA plans to christen several more in the near future.