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[November 12, 2007, Guangzhou]As "OMEGA Mission Hills World Cup" will be held from November 22 to 25 this year, world's focus has been switched to the golf development in China. With the help of the tournament, the link between OMEGA with golf and China will even more. OMEGA, the 12-year title sponsor of the World Cup, in order to show its prestige position in golf, launches the Double Eagle Co-Axial Chronograph "OMEGA Mission Hills World Cup" on the same day that the historic World Cup Trophy has been once again returning to China.Internationally, OMEGA has long been one of the prime global sponsors of golf. Powered by OMEGA's exclusive Calibre 3313 complete with a Co-Axial escapement, these self-winding Double Eagle Co-Axial Chronographs provide unparalleled performance for sportsmen who understand the value of precision matched with power. The highly tactile aesthetics of these 41mm watches are achieved by contrasting surface finishes, a stunning carbon patterned dial and black rubber coated features making them a perfect ally for outdoor sports.Today, OMEGA officially opens its flagship store at Garden Hotel in Guangzhou. To mark its long-term support and commitment to golf, OMEGA exhibits the Double Eagle Co-Axial Chronograph "OMEGA Mission Hills World Cup" with the OMEGA ambassadors, the renowned Chinese golfer, Zhang Lianwei and the Asian star Richie Jen.The 'OMEGA Mission Hills World Cup" marks a key milestone of golf development in China. Kevin Rollenhagen, President of OMEGA Greater China, commented on the exciting sponsorship saying "World Cup is one of the most prestigious competitions in the legend of golf and OMEGA is proud to continue our distinguished history of support to Asian golf. We deeply believe that the event would surely inspire future golf stars and help to catalyze a new era of golf, eventually promote and enhance sports in China". "The 12-year commitment of World Cup will also further deepen our exceptional relationship with the China market, where we have been the watch brand of choice for over 110 years", Kevin Rollenhagen added.In the afternoon, Zhang Lian-wei, leading golfer of Team China, as well as leading world golfer Retief Goosen from South Africa, attend the "World Cup Trophy Returning Ceremony" together with guests from OMEGA and Mission Hills celebrating the most memorial and amazing moment in China golf history. Actually, the participation of both Zhang and Goosen in 1995 World Cup further deep the meaning of the event.Commenting on the upcoming tournament, Zhang Lian-wei said, "The OMEGA Mission Hills World Cup has provided a great fillip to golf in China and serves as a vital platform to aid and continue China's golf development. Thank you so much for OMEGA's support in golf which improve the overall standard of golf in China and provides crucial big game experience for all of the young upcoming professional golfers in China.""OMEGA Mission Hills World Cup" is scheduled to be held on November 22 to 25. 28-nation participating international teams will compete for this global honour and share of the US$5,000,000 in prize money. For more information of the tournament, please visit official website: www.omegamissionhillsworldcup.com.

Involved in the world of sports since the beginning of the last century, Omega, a part of the Swatch Group, has contributed immensely to the development of top-level timing technology and its new agreement with 'golf in DUBAi' reinforces Omega's commitment to the development of sports in the region and communicates an incredibly "positive signal' at a time when global financial crisis is threatening to bite into sports."Golf is one of the fastest growing sports in the Middle East and Dubai, in particular, where the number of golfers is increasing rapidly. This is a tremendous opportunity to showcase our brand to consumers. We are proud to be the title sponsors of the Dubai Desert Classic and Dubai Ladies Masters, the two well-established events in the Emirate, if not the Middle East," said Nayla Hayek, a member of the Swatch Group Board of Directors."We want to project our image throughout the country and a good way of doing that is by sponsoring tournaments of the stature of the Dubai Ladies Masters and the Dubai Desert Classic. Golf in Dubai is going places and we want to be along for the ride," she added.With golfing superstars like Sergio Garcia and Michelle Wie as brand ambassadors, Omega's association with golf is not simply restricted to major tournaments, it goes well beyond the fairways and greens. The first company to be entrusted with the official timekeeping of all disciplines at the Los Angeles Games in 1932, Omega's name has become synonymous with the Olympic Games, and its association with golf is equally well acclaimed.Official Timekeeper of the Olympic Games until 2020, Omega is one of the few watch brands in the world with a history and tradition that can compete with that of golf. Founded in 1848, twelve years before the first-ever British Open took place at Prestwick golf course near Glasgow, Omega's involvement in international golf today includes tour and tournament sponsorship as well as official timekeeping. "The Dubai Desert Classic has already become a landmark event for the city of Dubai and the addition of the Dubai Ladies Masters three years back further cemented the city's reputation as one of the most sought-after golfing destinations in the world," said Ms Hayek."With golf in DUBAi boasting two major world-class events, naturally we are delighted to be involved with them as the title sponsors. I think our common objective of promoting Dubai and our drive for perfection will lead to a perfect partnership," she added.'golf in DUBAi' was equally upbeat about the new agreement with Omega. "Our association with Omega wasn't born overnight �C we have been involved with them over many years now, and the journey has been quite fruitful, to say the least. Omega first came on board as a partner and official timekeeper and now the partnership has grown to a different level," said Mohamed Juma Buamaim, Vice-Chairman and CEO of 'golf in DUBAi.'"We feel privileged to have Omega as the title sponsors of our events. In these days, when everybody is uncertain about the future, Omega's devotion to the development of sports is certainly a source of confidence for all the sports event organisers. And we value their gesture with a promise to deliver events befitting the global image of Dubai and the Omega brand," he said."Sponsorship is the lifeline for the health of any sporting event and it's really a matter of pride for all of us at golf in DUBAi to see Omega in the lead role. I am sure we are in for an exciting time ahead."The world's leading golfers will descend on Dubai when they compete at the Emirates Golf Club, the home of both the Dubai Ladies Masters and the Dubai Desert Classic. The events take on special significance as the Dubai Ladies Masters, taking place from December 6 to 12, 2009, marks the end of the Ladies European Tour season while the Dubai Desert Classic (February 1 to 7, 2010) brings down the curtain on the European Tour 'Desert Swing, which includes stops at Abu Dhabi and Doha.The presence of world-class players like Annika Sorenstam, Laura Davies, Karrie Webb, Natalia Gulbis, Gwladys Nocera, Sophie Gustafson and Catriona Matthew over the last three years has firmly established the Dubai Ladies Masters a most sought-after event on the Ladies European Tour.The Dubai Desert Classic, now the longest-running European Tour event in the region, has a unique aura about it. Since the day former Ryder Cup captain Mark James became the first winner in 1989, the Dubai Desert Classic has seen a litany of big names such as Tiger Woods, Ernie Els, Seve Ballesteros, Jose Maria Olaz��bal, Mark O'Meara, Henrik Stenson, Thomas Bjorn, Colin Montgomerie and Rory McIlroy holding the traditional Arabian coffee pot-shaped trophy against the backdrop of the huge lake guarding the 18th green.With Omega keeping watch as the lead sponsor, the script can only get better with time.