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[November 12, 2007, Guangzhou]As "OMEGA Mission Hills World Cup" will be held from November 22 to 25 this year, world's focus has been switched to the golf development in China. With the help of the tournament, the link between OMEGA with golf and China will even more. OMEGA, the 12-year title sponsor of the World Cup, in order to show its prestige position in golf, launches the Double Eagle Co-Axial Chronograph "OMEGA Mission Hills World Cup" on the same day that the historic World Cup Trophy has been once again returning to China.Internationally, OMEGA has long been one of the prime global sponsors of golf. Powered by OMEGA's exclusive Calibre 3313 complete with a Co-Axial escapement, these self-winding Double Eagle Co-Axial Chronographs provide unparalleled performance for sportsmen who understand the value of precision matched with power. The highly tactile aesthetics of these 41mm watches are achieved by contrasting surface finishes, a stunning carbon patterned dial and black rubber coated features making them a perfect ally for outdoor sports.Today, OMEGA officially opens its flagship store at Garden Hotel in Guangzhou. To mark its long-term support and commitment to golf, OMEGA exhibits the Double Eagle Co-Axial Chronograph "OMEGA Mission Hills World Cup" with the OMEGA ambassadors, the renowned Chinese golfer, Zhang Lianwei and the Asian star Richie Jen.The 'OMEGA Mission Hills World Cup" marks a key milestone of golf development in China. Kevin Rollenhagen, President of OMEGA Greater China, commented on the exciting sponsorship saying "World Cup is one of the most prestigious competitions in the legend of golf and OMEGA is proud to continue our distinguished history of support to Asian golf. We deeply believe that the event would surely inspire future golf stars and help to catalyze a new era of golf, eventually promote and enhance sports in China". "The 12-year commitment of World Cup will also further deepen our exceptional relationship with the China market, where we have been the watch brand of choice for over 110 years", Kevin Rollenhagen added.In the afternoon, Zhang Lian-wei, leading golfer of Team China, as well as leading world golfer Retief Goosen from South Africa, attend the "World Cup Trophy Returning Ceremony" together with guests from OMEGA and Mission Hills celebrating the most memorial and amazing moment in China golf history. Actually, the participation of both Zhang and Goosen in 1995 World Cup further deep the meaning of the event.Commenting on the upcoming tournament, Zhang Lian-wei said, "The OMEGA Mission Hills World Cup has provided a great fillip to golf in China and serves as a vital platform to aid and continue China's golf development. Thank you so much for OMEGA's support in golf which improve the overall standard of golf in China and provides crucial big game experience for all of the young upcoming professional golfers in China.""OMEGA Mission Hills World Cup" is scheduled to be held on November 22 to 25. 28-nation participating international teams will compete for this global honour and share of the US$5,000,000 in prize money. For more information of the tournament, please visit official website: www.omegamissionhillsworldcup.com.

Omega continued its on-screen relationship as the James Bond watch in 2006’s Casino Royale. Daniel Craig was new to the role and Omega created a special version of its Seamaster Planet Ocean for the occasion. Like all Seamasters, this Planet Ocean has the Omega 2500 self-winding chronometer movement, rotating bezel, a power reserve of nearly 48 hours, and a rhodium-plated finish on the 45.5 mm case. This time, however, the blue dial of Pierce Brosnan’s 300 M diver Seamaster would be cast aside for a black dial and a depth rating of 2,000 feet, a signature feature of Omega’s Planet Ocean design. 92 Uniqueness Craig’s Omega, featured prominently throughout the film, contains no high-tech gadgets. Casino Royale is decidedly low-tech in gadgetry, but the watch itself stands out for several reasons. First, James Bond has worn an all stainless-steel watch since the early 1960 films of Sean Connery. Second, the look and style of Craig’s Planet Ocean is reminiscent of the Rolex Submariner that Connery first wore in 1962’s Dr. No, which featured a black dial and bezel on a black leather strap. Daniel Craig’s Omega is the first Bond watch to be on a rubber strap with a buckle closure and speaks to Bond’s action-ready SAS (Special Air Service) beginnings in the British Royal Navy. Its similarity to Connery’s Submariner is deftly mentioned when Eva Green, as Vesper Lynd, takes notice of it on the train to Montenegro with Bond as she mistakenly calls it a Rolex. Bond corrects her by uttering the single word: “Omega,” and their flirtation continues. The reference, however, serves two purposes: It rewrites on screen Bond’s character development and description. Read more 80 Durability Craig’s Seamaster Planet Ocean with its black dial and rubber strap is far more stylish than the blue dial sported by Pierce Brosnan in his outings as 007. For the man on the go, as Craig’s Bond is, the rubber strap can be swapped for a stainless steel bracelet to give the watch a refined masculine edge for wear with a suit or tuxedo. In a sense, this switch from strap to steel signifies another evolution in Craig’s portrayal of Bond. The utility of the rubber strap required of the first half of the movie is no longer needed as he transcends into the world of the Casino Royale. In either incarnation you would be hard-pressed to find a watch that rivals the sheer vitriolic and testosterone-infused look and feel of this watch. This comes in part from the weight of the watch itself as Omega die cuts each case from a separate and single piece of stainless steel before adding its Co-Axial Escapement movement. Best of all perhaps is that you too can enjoy the modern simplicity Omega has brought to the wrist of Mr. Bond.