movado 605924 605621 limited

This is a new Tom Brady Limited Edition 800 Series Chronograph by Movado. It has a steel case, rotating bezel, Swiss Automatic movement and date display. The rubber strap is made of XtremeResin and is reinforced with Kevlar?. Production is limited to 500 pieces worldwide and it costs $2,500. BUYSource: Movado

“The Movado Group plans to reduce its Movado quality U.S. wholesale sharing circulation from 4,000 stores to to 2,600 stores prep along Jan 31, 2009.” This sounds be keen on a skilled strategy that should aid build up the perceived value of the brand. Less stores equals new exclusivity. Movado says they expect to appropriate some losses from the contract in body. However, by making their brand more sole I would think they should be able to offset the decrease in volume with an increase in price.