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Bremont is a young company that mates unique British design with exquisite Swiss craftsmanship. The beauty of its watches almost makes you forget that they are built to take some serious abuse. Bremont’s first dive watch offering, the Supermarine, lives up the company’s slogan, “tested beyond endurance,” with impressive technology like hardened steel for the case, a scratchproof sapphire timing bezel and an internal cage that protects the chronometer-grade Swiss automatic movement from shocks and magnetic fields. And that’s not to mention that it’s water resistant to 500 meters. The Bremont Supermarine is as suited for exploring Atlantis as it is the streets of Manhattan. 88 Uniqueness Spawned in the minds of two British aviation buffs, the Bremont Supermarine is a different take on the diver’s watch compared with what we’re used to seeing. Named for a seaplane that set a speed record and utilizing some of the same design elements as the company’s chronographs and pilot’s watches, the Bremont Supermarine doesn’t look like most of the dive watches on the market today. Its three-piece steel case is a work of art, with a black PVD center barrel sandwiched between elegant sweeping lugs and a screwed-on caseback that displays the watch’s namesake airplane. A unique bolted-on crown guard provides a conversation starter as much as it does protection for the winding crown. You’re unlikely to see anyone else wearing a Bremont Supermarine, either on the dive boat or at the office. Read more 82 Durability Despite its short history, Bremont has quickly developed a star-studded following, including actor Orlando Bloom, actor/adventurer Ewan McGregor and all-around hard guy Bear Grylls. The company’s focus on both classic design and uncompromising toughness bode well for Bremont’s durability. While it’s hard to predict the lasting power of the Supermarine, being a new watch from a new company, its mix of high-quality elements like applied markers, elegant hands, a chronometer movement, and sapphire bezel, along with the unique design touches, leads us to think this is a watch that will be around for a while.

The 17th edition of the Watch of the Year awards by the magazine Montres Passion selected the Octo Biretrograde steel-ceramic by Bulgari the 2010 Watch of the Year. At a ceremony held last week in Geneva, before some 500 personalities from the world of watchmaking, winning prize was given to Guido Terreni, Managing Director of the Watch Business Unit of the Bulgari Group. As the jury said, this prize rewards "a watch both technical, with its jumping hour, retrograde minutes and date, and masculine, with a contemporary design, while remaining perfectly harmonious". With a difference of one vote, the second prize went to the "innovative and efficient" Annual Calendar by Patek Philippe (Ref. 5205), a piece who seduced by his "sobriety, its beauty and convenient wearing" and by "the always excellent manufacturing quality of its calibre". Sufficiently rare to be notice since the creation of this contest, a woman's watch, the Miss Golden Bridge of Corum, clearly emerged among the finalists. Hailed for its "elegance and technique, this feminine and ethereal piece" was awarded the third prize and also the Woman' Watch Award 2010. As for the Special Jury Award, a price that it is free to give or not, it comes this year's to the Upside Down Number One by Ludovic Ballouard, "a humble and daring young watchmaker" who signs with this first creation, a "technical, poetic and playful" piece. Composed of watchmaking professionals and chaired by Kenan Tegin, the jury made its final choice from among forty finalists themselves selected from a shortlist of more than one hundred novelties appeared on the Swiss market between September 2009 and December 2010. The finalist watches have also been submitted to the public voting in an online contest. After the counting, the Duom��tre �� Quanti��me Lunaire by Jaeger-LeCoultre wins this Award.