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Damas, the undisputed watches and jewellery retailer in the Middle East, has launched new models of its elegant and distinctive house brand �C Montega.Dedicated to producing superior quality timepieces in a classic and timeless style, Damas has more than accomplished its goal through these amazing models whicwh are setting new trend in the region. As symbols of sophistication, these coveted Montega watches continue to adorn the wrists of some of the top Arab celebrities in the region. They are big fans of Montega as it is trendy to wear a watch of nearly every colour this season, including the 'must have' red. This ever-so-sophisticated look is enjoying a major resurgence right now. Not only does a Montega watch flatter your wrist, it is also the perfect accessory to most of the summer's trendy outfits. No wonder the label is fast becoming one of the most widely recognised brand names, offering stylish connoisseurs a wide variety of designs. The latest collection is studded with high quality diamonds for that confident sparkle every minute of the day. Montega watches offer a perfect combination of grace and class. Mohammed Tawheed Abdullah, Managing Director of Damas, said: "The new collection of Montega timepieces has superior design and quality. They merge Swiss heritage with elegant, endearing style, impeccable details and outstanding value. This exceptional men's and women's range with incomparable mechanical performance is easily recognisable for its distinctive style. These fashionable watches have rekindled the magic of quartz watches, the polished hand finished case, the arched crystal and the engraved crown." He added most of these trendsetting watches are adorned with diamonds and have lustrous glass surfaces. They exude elegance which transcends time and each creation has the ability to win over the confidence of a watch enthusiast suiting their personal style and needs. The collection proves that Montega watchmakers know the secret of creating technically superior and sophisticated timepieces. As watches have become a necessity in fast-paced world, Damas has created a watch which is not only a piece of jewellery but is as much about function too. Some models in the collection are not too flashy to wear to a business meeting or job interview. They are fashionable but also fit right in with one's everyday lifestyle. However, celebrities in the region dressing for a premiere or high-profile party, never forget to adorn their wrists with a Montega along with their diamond, platinum, gold and other fine jewelleryThe sleek Montega timepieces capture the easy new elegance and timeless style distinguished by high-quality craftsmanship and refinement. These trendy watches feature a striking blend of ambition and great confidence. The new collection comes in both classic and contemporary styles with an irresistible appeal for those who appreciate innovative designs; developed by one of the region's most prestigious homegrown brands in the realm of watch making. The innovative collection available at Damas Les Exclusive Boutiques in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; and Mall of the Emirates, is clad in gold and exquisite diamonds which gives them superior brilliance and sparkle.

Montblanc Metamorphosis Collection Villeret transformer watchThe new Montblanc Metamorphosis was one of the most exciting premieres from the young Swiss watch making brand at this year’s SIHH 2010 show.Coming in a case reminiscent of Dali’s famous melting clocks, the new timepiece also features a futuristic transformer dial. With a push of a slide you can transform the regulateur-style civil time display watch into a chronograph.In its normal layout, the watch features a “lone” hour hand sub-dial at 12 o’clock, a retrograde minute hand that travels from 8 o’clock to 4 o’clock and back, and the third sub-dial with a hand indicator displays current date.Sliding the lever on the left side of the case from 10 to 8 o’clock, one can transform the watch into a chronograph with hour and minute totalizers at 12 and 6 o’clock respectively. After the slide is moved to the new position, the watch takes about 15 seconds to open, slide under one another and finally hide behind the dial two wings at 12 o’clock and four wings at 6 o’clock while lifting a new sub-dial disc that eventually “swallows” the date hand.The complication adds 315 extra parts to the original 252 parts of the Minerva Kaliber 16-29 hand-wound movement.If I understand it correctly, the Montblanc Metamorphosis watch is still in its prototype phase, but the 3d-presentation by Montblanc looks truly astonishing.