maurice lacroix shop in vienna

Maurice Lacroix managed to embody in a timepiece the beautiful concept of past and present, in a manner that brought the company the well-deserved fame and recognition. These timepieces are not only fashionable, but also create an astonishing vintage look that will last well into the future. Maurice Lacroix was founded about a quarter of a century ago, and since the launching, the brand was considered to be a daring trendsetter, because of the boldness they proved in choosing and combining the materials. The company managed to bring an air of freshness on the market and provoked the other manufacturers to take watch *** to another level, without neglecting tradition. Maurice Lacroix Pontos Chronographe Rectangulaire Full Black PictureIt is important to know that the name of the company, Maurice Lacroix, is not the name of the owner or founder but an invented one for marketing purposes. The Maurice Lacoix company is not only one the few independent watch manufacturers, but also a thriving one, as the number of the employees has reached 220. The company also prides itself with the impressive number of shops spread all over the world in more than 60 countries. So, the Maurice Lacroix timepieces are proudly sold in about 4,000 shops. Proving an athletic style and great precision when it comes to the mechanism, the new Pontos Chronograph Rectangulaire Full Black watch has definitely stunned the audience with its revolutionary ceramic coating of the case, the subtle touches of white Superluminova, a self-winding, ML 112 calibre movement incorporating 25 jewels, a steel case and a sapphire crystal glass that had suffered an anti reflectivo treatment.One of the most important details of the new Pontos Chronograph Rectangulaire Full Black signed by Maurice Lacroix is the velvet black dial that gives it an air of elegance, transforming it from just a timepiece into piece of jewelry worth having. Pontos Chronograph Rectangulaire Full Black has functions such as hour, minutes and seconds, and a water resistance that goes up to 50 meters.

Since Maurice Lacroix introduced their (around 1990), they are able to compete with brands like Chronoswiss, Omega, Ebel and probably some more brands that can be seen as ‘settled’. Maurice Lacroix is a relatively new player (1975) and in 2006 they introduced their manufacture chronograph movement. Maurice Lacroix produces 150.000 watches per year, of which 40.000 watches have a mechanical movement. How come that Maurice Lacroix gets so little attention from serious watch collectors and afficinados? Their price setting is really competitive and I have yet to see some complaints about the quality of these watches. One of the few things I can think of, is that Maurice Lacroix ruins their credibility amongst collectors/afficinados by producing ‘cheap’ quartz watches as well. Do they?Take a look at this beautiful Lune Retrograde:This watch has a handwound ML104 movement based on ETA caliber 6498-1. With the domed sapphire crystal, massive silver dial and stainless steel 43.5mm case, Maurice Lacroix presents a serious wrist watch for mechanical watch collectors with a classic taste but who doesn’t want to be that conservative when it comes to watches. At least, in my opinion. So, why don’t I have one yet? I don’t know. I do love the classic designed Phase de Lune watch a lot, which is quite affordable (not the Retrograde!). You can get these off for approximately 1600 euro (BNIB). I read only little about people’s experiences with these watches, which brings me to the following point.There is no or only little coverage on Maurice Lacroix watches on the big watch fora like , and my friends at . A few days ago, someone asked about the general opinion on Maurice Lacroix (and Baume et Mercier for that matter) on TimeZone. . Most of the people that replied were quite positive, but only a few actually own a Maurice Lacroix.What do you think of them?